Different Chiropractic Treatment
Different Chiropractic Treatment
Today health-food stores such as Whole Foods are capturing market share, and to compete, conventional grocery stores are broadening their choices of natural foods. As experts in spinal healthcare, chiropractors are uniquely positioned to facilitate an intelligent and fact-based discourse with patients about the connections between the spine, the central nervous system, and all of the body's systems.
If chiropractic networks and professional associations collaborate to define and support a set of cohesive values and message points, the unified message at this level will serve as a cornerstone for all other communication opportunities. Framing spinal fitness through chiropractic care as an important component of a wellness-focused lifestyle will allow our profession to reach many of these consumers who actively seek natural methods to improve their overall health. The consumer's hunt for health information has become increasingly Web-based. According to the Pew Internet & American Life Project, the Internet drives consumer health decision-making and education, with 79 percent of Internet users having searched online for at least one major health topic.
The ad contains the practice logo, the DC's name, the office contact information, a blurb or two about insurances accepted, a couple of bullets about the conditions treated, and maybe a "nifty" tagline. And, in the process, they miss out on the opportunity to market to the folks in Stage 1 and Stage 2, and move them through the remaining stages of the cycle. Let me end today's essay by returning to the earlier chiropractic advertising example and show you how you can use a single marketing piece to address folks in varying stages. The BIG IDEA of Chiropractic is that it restores the body's natural or INNATE ability to HEAL and retain normal function.
Even a casual Google search will show many cases and studies proving the benefits of Chiropractic Care. Especially if you were to Google Upper Cervical Chiropractic Care. In rare cases, there may be a certain amount of discomfort associated with the re-balancing process of the body, but this is only temporary and often times the only thing the patient feels is a reduction of their pains .I read in an article that Chiropractic Care cost 90% less than a typical back surgery, and it saves the patient many days of lost work when they would be recovering from surgery. These values get even higher when comparing Chiropractic with neck surgery! When a misalignment (referred to as a subluxation within the chiropractic profession) is identified, the chiropractor will perform a mild adjustment to provide patient relief in the area where the misalignment is located.
Spinal problems can interfere with the normal functioning of your body's cells, including your nerves, and chiropractic focuses on enabling your body's internal healing system to address these problems. And most patients would rather return to familiar surroundings and procedures than begin care again elsewhere. Thus, what most chiropractic patients need is a low confrontational nudge; a suggestion or reminder to return for a chiropractic checkup. An initial chiropractic consultation is necessary in order for your practitioner to evaluate the extent of the damage you've acquired and determine the specific chiropractic treatment that will be most effective in correcting that damage.
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