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5 Reasons Why You Are Not Making Money Online

5 Reasons Why You Are Not Making Money Online

5 Reasons Why You Are Not Making Money Online


Marketing even a unique, timely, well-conceived product requires effort and know-how. Here are five reasons why you're not making money online:

1. You don't know who your audience is. This is the fundamental rule for all marketing efforts: know your audience. Each marketing strategy you implement depends on the answer to that question, from your web page background to your keyword selection to the concept behind your Flash intros. If there's a disconnect between who you think your audience is and who actually wants what you're selling, then you won't get far.

2. Your website doesn't address your audience's needs. Garish sites with poor web page designs that are difficult to navigate will turn off visitors no matter what the product. When you build a free website, build it with ease of use in mind and make sure that it's both streamlined and attractive. The difference will be felt not only by your visitors, but also by search engine spiderswhich brings us to our next reason why you're not making money.

3. You haven't optimized your website for search engine results. In order to visit, visitors need directions on how to get theredirections which search engines provide. If you haven't optimized your website, then you won't get a lick of traffic that you didn't generate directly yourself, and that means you won't make much money. Take a few hours or days to tweak your keyword tags and titlesalong with other SEO tacticsand keep plugging away at your other marketing efforts. If you're just starting out, then consider using a free web site creator that automatically includes SEO. The ensuing boost in page rank will mean a definite increase in sales.

4. You've neglected off-page search engine optimization (SEO). Even if you do a wonderful job of on-page SEO (as detailed in number three) when you build a free website, you might have overlooked off-page SEO, which is a critical piece of effective optimization. Getting other popular websites to link to specific web pages on your own site is a sure way to both increase your rankings, and increase your website traffic at the same time.

5. You're not following up with the people who visit your website. Collecting information from your visitors is a crucial part of successful online marketing. The fact that they visited your site means that they need somethingsomething that they thought you could provide. Somewhere along the way, they decided that they didn't want what you were selling. In in-person sales, a good salesman would never stop trying at the first no, so why should an online marketer? Even if you don't make the sale, understanding why the visitor didn't buy (through the use of a quick survey or questionnaire) will provide you with valuable information that you can use to tweak your pitch going forward. When it comes to how to build your own website into a money making machine, being able to follow up with visitors is among the most essential steps you can take.

Despite the plethora of sites stating the contrary, making money online isn't easy. It requires dedication and hard work. By keeping the above tactics in mind when you build your own website, you'll make that process a whole lot easier.
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