5 Reasons Why People Won't Purchase Your Products Online
You've just finished creating your brand spanking new home business website
, you've drawn up your Internet marketing plan and you've decided what products you're going to promote. Now all you have to do is convince people to buy your merchandise. This may not be as easy as you may think.There's a lot of competition on the web in just about every niche you can imagine and your potential customer's final decision of whether to buy or not to buy is based on many factors. If your website visitors don't seem to be taking the bait and aren't purchasing there may be several reasons why not or perhaps it just comes down to one factor. Here are some of the major causes of the lack of interest in your product or in your business.
In the final analysis maybe it isn't your product at all. Take a look at your website content and ask yourself the following questions. Does your site contain what people are looking for? Is it attractive? Is there enough content to capture and hold people's attention? Is your ad copy eye catching and convincing? Have you outlined the benefits for your visitors of buying your offer? Does your website invite people to come back for more? These are just some of the questions you should be asking yourself, so let's examine five reasons why people say no.
1. Website security is a major concern for most shoppers online. Do you have a secure webpage which has the seal of approval displayed for all to see? You must remind people immediately on your sales page that this is a secure website and their information will not be shared with anyone. Confidentiality has to be impressed upon your guests so they have no doubts or concerns about providing their information.
2. You must remember that you are a home business owner and this isn't a hobby. If you treat your enterprise as a hobby or a pastime then your results will reflect this attitude. Your website must have a professional appearance and you must demonstrate a professional attitude. If you fail on either of these counts then you might as well take down your web page and go watch TV because people won't do business with an owner that's not taking their venture seriously. If you aren't sure what makes a website look professional then visit some of the more successful home businesses online to get an idea of how your home page should appear.
3. Does your ad copy accomplish what it's intended to achieve? You must have a title which is going to grab people's attention and make them want to read more. Have you outlined the benefits or the problems your product will solve for your visitors? Try to include a short story about you or your product to hold the reader's attention, and don't forget to ask them to buy. Also including a 30 or 60 day money back guarantee provides an excellent incentive to purchase.
4. Try to establish a relationship by including information about yourself. Add an "About" page on your home page so your guests will have some idea with whom they're doing business. If your visitors feel as though they know you and trust you then they are more likely to buy.
5. Try to emphasize customer service on your home business web page. Place a customer feed back form on your site, add a "Contact Us" link, advertise a customer support telephone number and place testimonials from satisfied customers on your website. Also provide a money back guarantee and impress upon your customers that you will always follow up to insure the product is working well for them.
If you make the effort to address these five concerns then your online home business sales should increase exponentially along with your customer's satisfaction and success online shouldn't be far behind.
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