Traumatic Brain Injury. It's one of the signature wounds of the conflicts in Iraq and Afghanistan, and by many accounts, a great deal of returning service members will be coping with the effects of TBI as they transition to civilian life. For employers, that brings up some important questions - among them, what should they expect from employees with TBI, and how can they support them in the workplace?It's true that veterans - and anyone...more
Customer service can often be seen by businesses as a necessary evil, a burden on the finances and something to try to provide at minimal cost. To see it this way is, however, a gross oversight. Ask yourself what is the most important asset a company has? In almost every case it will be the customer base.Customers make or break a company. Too few customers and no business can survive. Effective, high quality customer support can create an image...more
So, you have an information product you want to market, but are unsure if people will buy it. What is a lonesome Internet marketer to do? Now that you have a product, the "real" work begins, finding if there is a demand for it. In actuality, this should be completed prior to the product creation phase as to not waste time developing something there is no market for in the first place.Google is one of the secret weapons when it come to Internet marketing research. First you need to conduct what in academic research is called a Boolean search. This is going to retrieve very specific information for you about your product. Enter each of your product name into the Google search field and place quotation marks on both ends of the word(s). This will retrieve web sites that are specific to your search term rather than a site that only has one of the words on it. Such as "Internet marketing plan". What you will see in your results are possibly different products from competitors and Adwords campaigns.These sites alone will give you a great amount of information to include product descriptions, sales pages, prices, complimentary bonus products to name a few.The next search to perform is on...more
Too many Internet Marketers today start out creating a product they believe is the next best thing since sliced bread. They spent all this time thing up and creating a product that no one wants or will buy. The initial steps any Internet Marketer must do is check out the Internet waters and see what is selling, find out what your prospective...more
In the years immediately following WWII, a remarkable shift occurred in American economic life. For the first time, we reached a stage of prosperous economic development in which we could produce far more goods and services than anyone needed. Various factors combined to create this new situation, including advanced industrial technology, wartime...more
A couple of months ago we shared the definition the White House is using for green jobs."Green jobs are jobs that provide products and services which use renewable energy resources, reduce pollution, conserve energy and natural resources and reconstitute waste."Although I agree with the definition as far as it goes, I believe green jobs/careers go beyond this particular definition in some significant ways.When I think through whether a job is green or not, I think about the intention or the goal of that position. In my mind, a "green" goal is one that helps the planet/environment in some way, whether directly or indirectly.This is my working list of green goals.Green Goals that Have a Direct Impact on the State of the PlanetThe jobs that incorporate these goals are critical to the well being of the planet. Some jobs may focus on just one of these goals while other jobs may tackle several of these goals at once. Companies and industries may focus on these goals as well.o Generate and use clean, renewable energyo Lower greenhouse gas emissions and pollutiono Conserve energy, water, and natural resourceso Minimize and reuse wasteo Decrease the use of hazardous materials as inputs and...more
Before the world of e-branding and internet is discussed, I would like to share an original incidence which happened with me long back when I was new to internet .I happened to be with my client some nine years back and the client being a big...more
Thousands of homeowners ponder the question of whether or not to sell privately. This is a question that gets a lot of attention on the internet, and also spawns an enormous amount of erroneous information. Many people want to sell their own...more
Every day, businesses in every sector, in every city and town, and in every industry are being blinded by a myth so devastating that, when the myth is shattered, the wake-up-call is more than many can bear. I'm talking about the realm of workplace...more
Successful lead generation is one of those things that is going to lead almost any business to massive successes when implemented properly. However, it can often be hard to ensure that you have all the tools and resources you need in house to do your...more
State Farm Florida announced in January that it is leaving the Florida Property and Casualty Insurance Market. The only items yet to be determined are the details of the withdrawal plan and the timing around when the policy cancellations will...more
The paperless office has been talked about for a long time, yet never seems to even start to become a reality in almost any sector of business. Look around any office environment and you would be forgiven for thinking that the opposite of the...more