Customer service can often be seen by businesses as a necessary evil, a burden on the finances and something to try to provide at minimal cost. To see it this way is, however, a gross oversight. Ask yourself what is the most important asset a company has? In almost every case it will be the customer base.Customers make or break a company. Too few customers and no business can survive. Effective, high quality customer support can create an image...more
So, you have an information product you want to market, but are unsure if people will buy it. What is a lonesome Internet marketer to do? Now that you have a product, the "real" work begins, finding if there is a demand for it. In actuality, this should be completed prior to the product creation phase as to not waste time developing something there is no market for in the first place.Google is one of the secret weapons when it come to Internet...more
Too many Internet Marketers today start out creating a product they believe is the next best thing since sliced bread. They spent all this time thing up and creating a product that no one wants or will buy. The initial steps any Internet Marketer must do is check out the Internet waters and see what is selling, find out what your prospective customers want, and most importantly, discover what they are buying.So, how do you do this? Start by conducting keyword research to see what is "Hot" our there, as Paris Hilton would say. Get onto Google, Amazon, ClickBank and type in what you think your niche market is. See what is out there for products. You can see on Amazon, what ranking particular categories of products are. On ClickBank you can see what is selling, what product categories are moving, and what seems to bring in the most traffic.Now, once you have narrowed down your niche area, and are as specific as possible, you must develop your product. Yes, you can start with a product that is not as professional as it could be with the Ready, Fire, Aim strategy as one of my colleagues does. This is okay when testing the waters and not wanting to put a lot of sweat equity into a...more
In the years immediately following WWII, a remarkable shift occurred in American economic life. For the first time, we reached a stage of prosperous economic development in which we could produce far more goods and services than anyone needed. Various factors combined to create this new situation, including advanced industrial technology, wartime...more
A couple of months ago we shared the definition the White House is using for green jobs."Green jobs are jobs that provide products and services which use renewable energy resources, reduce pollution, conserve energy and natural resources and reconstitute waste."Although I agree with the definition as far as it goes, I believe green jobs/careers go...more
Before the world of e-branding and internet is discussed, I would like to share an original incidence which happened with me long back when I was new to internet .I happened to be with my client some nine years back and the client being a big businessman who had one leg always in abroad countries simply asked me for my e-mail id and I had to struggle with his eyes to somehow manage to say that yes I have an email id but it got blocked and so I will intimate the new one. But, the fact was I was not having one. This was India some years back or atleast I was backward with the usage of internet. In India, google.com is god of search engine, this I came to know in order to create my first email id with yahoo.com. I went with my brother and asked how to make an email id, he told me a long route that was to open google.com and then write yahoo.com and then click on it and then there will be an option of new registration for an email id. It was nice to create a email id finally. I was happy as well as shocked as to how if I have created a mail id cannot be used by other person and mine will be unique, how yahoo can know about my creating of email. But, it happened with a MBA graduate of...more
Thousands of homeowners ponder the question of whether or not to sell privately. This is a question that gets a lot of attention on the internet, and also spawns an enormous amount of erroneous information. Many people want to sell their own...more
Every day, businesses in every sector, in every city and town, and in every industry are being blinded by a myth so devastating that, when the myth is shattered, the wake-up-call is more than many can bear. I'm talking about the realm of workplace...more
Successful lead generation is one of those things that is going to lead almost any business to massive successes when implemented properly. However, it can often be hard to ensure that you have all the tools and resources you need in house to do your...more
State Farm Florida announced in January that it is leaving the Florida Property and Casualty Insurance Market. The only items yet to be determined are the details of the withdrawal plan and the timing around when the policy cancellations will...more
The paperless office has been talked about for a long time, yet never seems to even start to become a reality in almost any sector of business. Look around any office environment and you would be forgiven for thinking that the opposite of the...more
Financial needs generally are not limited. We cover up one expense and another one arises and there is no end to this vicious circle that keeps revolving around you. Sometimes we may face a situation when we don't have sufficient finances to deal...more