One question I get over and over again from loan officers is "Are internet leads a good source for new business?" My answer always is "Well, yes and no. Proceed with caution and please be careful." What I about to share with you today, is the REAL truth about internet leads, and something no one else in the industry is talking about. You won't hear this information anywhere else! It's one of the most hidden aspects of mortgage marketing.Yes,...more
Times are tough, there is no doubt about that. Interest rates are inching up and much of the hub-bub of the refinance boom is over. It's the difficult loans that remain, amongst them mostly purchases. It's time to face facts. The A-paper good credit refinance loans are over. There is little chance that you'll be able to convince anyone to refinance, unless they are in extreme dire financial straights and have a tremendous amount of debt to...more
I get a lot of emails from loan officers who are currently working for a mortgage company, but are looking to advance their career and go out on their own. When they see the kind of money that can be made in this business, it's no wonder they aren't satisfied with their 50% commission spread (or even less!). When I first started in the industry, my commission spread was 20% of the yield spread premium or YSP. And, if that wasn't bad enough, we worked on teams of three peopletwo loan officers and a processor. This meant that any commissions I and my team earned, had to be split three-ways amongst us all. I'm not kidding! My commission after all was said and done was a measly 6.5-7.0% of the YSP. So, on a $3,000 loan, I would make about $200 at most. You don't want to see what it looked like after they took taxes-out. Absolutely pitiful. Being ignorant (of the mortgage industry), didn't make me stupid.That was many years ago. You can see why I was eager to get out of there ASAP. Of course, not having any mortgage experience at all, at the time, I didn't know any better. I had no idea what the "reasonable" commission structure was. I figured this was how the industry...more
First there was the refinance boom--historic super low rates where every loan was a vanilla slam dunk. Quick and easy cash and the loans sailed through unscathed.Then came the regular ARMs--because rates were rising and people still wanted those low "bragging rights" rates. They simply had to have a rate below 5% so they could one-up the Joneses...more
Words are fun. But how you use them can be extremely powerful. They can immediately change your image from a rookie loan officer into a top producer instantly. Here's how; the words you use when dealing with a mortgage prospect affect the conversation, and can even be the deciding factor in whether or not you get the loan. Yes, what you choose...more
Owners of mortgage companies, please forgive me. I'm about to let your employees in on a little secretthey have to option to leave you at any moment. And, many of them will. New career opportunities are abundant in the mortgage industry. And unless you start treating your top producer's differently, they may look elsewhere. The loan officer not satisfied at your company todaymay be the loan officer working down the block at your competitor's firm tomorrow. It's the sad truth that the mortgage industry can be cut-throateven inside the office!!!! But then again that's business. ;-)Company owners, should really re-evaluate the way they treat their employees. Make a goal this year to grow your mortgage business, instead of just trying to replace the people who have left for greener pastures. During my consulting practice, working with company owners, I've seen this happen time and time again. Loan officer retention is always a problem, and keeping your top producer's happy is an ongoing process.Think about it. How much are your top producers REALLY worth to you? How much do they produce for you per month? How much of your bottom-line is attributed to the top 20% of...more
One of the most profitable low-cost investments you can make in your business is to have a mortgage website that not only creates your company's online presence, but also up-sells the customer on your products and services. But finding a website...more
With the present downturn in the market and home prices dropping faster than a lead balloon, I thought it best to share with you what I've learned regarding property appraisals.Here is the cold, hard truth on valuations and what appraisers will NEVER...more
The news isn't good. Over 30 subprime lenders closed their doors this year so far, with many more to come in the next few months. And, one of the biggest subprime lenders, New Century is ready to bite the dust. With all this and more, I would...more
In my last article, I covered some of the reasons why loan officers join net branches and what their motivations are. I also covered some of the personal questions one should ask themselves before they decide to make the jump and join a net branch. ...more
Good as gold. That's what I call a processor that knows how to get the job done, and quickly. I'm met many loan processors in my career, and I can honestly say that many of them were not very good. It's not that they didn't "work hard". They did....more
One of the most common objections a loan officer hears is "Your fees are too high!". All too often, customers become fixated on price and closing costs alone, as the determining factor in making their decision. But price is just one small thing to...more