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Is The Mortgage Business Right For You? by:Rob Lawrence

Let's face facts. The mortgage business isn't for the faint of heart. It takes guts and relentless determination in order to succeed. You won't become a top producer overnight and your early months of being in this industry will be hell. There is so much to learn as a broker not only with the mechanics of the loan process, but also learning how to deal with difficult customers and balancing the demands of lenders and other outside third...more

If You Want More Mortgage Business, Never, Ever, Say This Word by:Rob Lawrence

During my public speaking and private coaching sessions, I cover many unconventional strategies that have helped me become a top producer in the mortgage industry. I've always been one to think out of the box, and my mind is always focused on how I can improve myself as a loan officer and become more successful.Anyone who has been a reader of this newsletter--even for a short time--can see that the person who succeeds best, is the one who does...more

How To Win More New Mortgage Loans And Influence Borrowers As A Loan Officer by:Rob Lawrence

When I was a new loan officer, one of the most difficult things I had to learn was that not every loan that walked in the door was a good loan. Some loans were bad. Really bad. And like time bombs waiting to go off, they usually exploded right before closing—taking my hard-earned commission with it! It doesn't take too many loans falling-out to learn fast that not every loan is worth your time.New loan officers are hopeful. They're excited. They want to sell and--of course--they want to close loans. But because they are new, they lack experience. More importantly, they lack intuition. They don't know the problems and pitfalls to watch out for and they can't accurately judge if a loan is worth pursuing or not. In their eyes, every loan is a possible commission. And they'll do whatever it takes to get it!But please be careful. That loan you are about to price-out could be a long-term headache, especially if you don't know all the facts upfront. Customer love to "hide" things and they won't volunteer information unless you ask. It is important to have a complete picture of the borrowers financial history, future goals, risk patterns, etc. so you can make a...more

How To Save Time On Mortgage Good Faith Estimates When Working As A Loan Officer by:Rob Lawrence

Generating Good Faith Estimates (GFE's) can be extremely time consuming, especially if done the wrong way. I remember when I was first starting out in the industry, it seemed like all I was doing all day was filling out GFE's, and getting no where. When talking to a customer, it's easy to say, "Hey, I'll just send you a GFE, and you can look it...more

How To Manage The Customer And Get The Tricky Mortgage Deal Closed by:Rob Lawrence

One of the toughest things as a loan officer to do is to know when to keep or kill a deal. Of course, we all want as much business as we can handle. But, spending time on loans that don't close, wastes more time and leaves you with nothing to show for it. Not to mention, the good deals suffer and you're out your commission!Knowing when to...more

What To Do With A Low Mortgage Appraisal On A Loan by:Rob Lawrence

On every loan, there are a number of hurdles that must be overcome before the loan is "cleared to close" by the underwriter. One of the most important hurdles is the appraised value on the property. A deal can be dead on arrival, if the property comes in too low. A value can never be high enough (given the local market conditions), provided that there is comparable value to support it.I've seen too many loan officers work so hard on a loan, only to have it fall apart when the report comes back. But, all is not lost! With my Sink or Swim training at http://www.loanclosingsystem.com and the things I tell loan officers to look out for, I've also seen deals come back to life! Could you have saved your last dead deal? How much money did you lose in commission, because of a low appraisal? Follow these steps and your next deal will be a closer NOT a loser…* Get the appraiser to go back out and re-evaluate the property. Did he overlook something? Did he do most of the report at his desk and spend little time out at the property? Was it a rushed job?* Be sure to check the comparable properties listed on the report. Ask for additional comparables so you can make sure that the...more

What To Do When You Feel Defeated In The Mortgage Industry And Are Ready To Give Up by:Rob Lawrence

Every day I hear from loan officers across the country who are fed-up with low commissions and dwindling paychecks as the reality of the new mortgage economy sets in. They've had it and many can't hold on much longer. Others take a more balanced view...more

What Mortgage Industry Insiders Read To Stay Up To Date In Their Business by:Rob Lawrence

Keeping up-to-date on everything going on in the mortgage industry can be a daunting task. With all of the coming changes from HUD and RESPSA, staying aware of rules and regulations is not only a necessity—it's an absolute must! You do not want to...more

Unconventional Ways To Approach Realtors Without Donuts As A Loan Officer by:Rob Lawrence

With the rise of interest rates and the drying-up of the refinance market, it makes sense to transition your business to the purchase money market. After all, home purchase loans will become the bulk of your broker transactions and it is only...more

Two Ways To Start Your Own Mortgage Company From Someone Who's Been There And Done That by:Rob Lawrence

One of the most frequent questions I get asked from loan officers is, "How can I go out on my own and start my own mortgage company?" Often times, the person is sick and tired of low-commissions, office politics, too restrictive a time-schedule,...more

Traits And Skills Every Top Producer Needs To Be Successful In The Mortgage Business by:Rob Lawrence

When I was a branch manager, there were always certain traits and skills I looked for before deciding to hire someone. After years of experience, and learning things the hard way, I know what it takes to be successful. Not everyone is cut out to be...more

Thoughts To Steer By On Your Way To Success In The Mortgage Business, From One Loan Officer To Another by:Rob Lawrence

What sets one loan officer apart from another? And how do some people become "top producers" in their office, while others slowly squeak by? Surely, we all have the same amount of time, resources, and intelligence (debatable?!) available to us. So...more
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