Author: Gen WrightThe hardest part of setting up a business is that business' earliest phase. Tossing a completely unknown name into a sea of information-saturated minds is a surefire guarantee to anonymity. Yet, methods have to be devised to keep that name alive in people's minds. If these methods are limited to advertising, the company will probably be seen as a spammer. This is where PR comes in - establishing credibility and building a...more
Closet organizers have come a long way in recently years. There's more to them nowadays than just a shelf above a horizontal pole. Concepts in closet organization have gone from simple home improvement to statements regarding lifestyle. And with the best use of space in mind, it is possible to get all your gear in one place, and keep it handy and orderly. Admit it, weather going out on the town, preparing for that weekend romp or simply...more
More and more people are using e-mail marketing in their business as a way to instantly contact hundreds if not thousands of prospects. However, few people fail to realize that there is a lot more to e-mail marketing than that.E-mail marketing is no different than any other type of marketing, the same type rules apply. It is important to understand that e-mail marketing is just a tool and like any tool you must learn how to use it. Your goal should not be to make the sale, but to get the prospect to request additional information.Most e-mail marketing is doomed from the start, in that over 90% of e-mails sent will never be read. Why is that?1. Poor subject line - screw this up and the rest of your message is irrelevant.Your subject line announces your e-mail and tells the reader if the message is important to them or not. Your subject line should do one thing and one only - get your reader to open the message and read the first sentence. Simply stating "You can make $20,000 in the next 30 days" just wont cut it. In fact, a line like this will increase the chance that it will be considered spam. The more hyped your subject is, the less chance of getting a response. How do you...more
Author: Patrick Fitz-gibbonYou know your business; that is why you ventured into your field in the first place, but do you “know business”? Many small business owners know their respective fields but lack specialized knowledge about good business practices. If you find that your business could use some help establishing good business practices...more
Website traffic is a resource to your online business. When I say a resource, I mean you must do something to get it, build it or drive it. Website visitors do not land on your page by accident.Online business is not like a brick-and-mortal shop that if you rent a shop at the central district, you have the traffic. It does not work this way.This is...more
Author: Patrick Fitz-gibbonAssessing current performance is an excellent piece of business advice because it is an integral part of running your small business. While this business advice can be taken qualitatively, or by looking an the various “qualities” of the business performance such as customer satisfaction, assessing the performance of your business quantitatively, or by the numbers, is a much better method because it is objective and tangible. It is easy to understand that red pencils, for example, are not selling and to know the expense of the outlay to purchase those red pencils, but it really does go deeper than that. Initial Outlay The initial outlay is the actual cost of the item or service required to start. This measure can be looked at singularly, as in the case of the red pencil, or at the business level as in the cost of offering a new product or service. Take for instance a restaurant that would like to start selling pizzas. The initial outlay would involve the cost of the equipment needed to make the pizza (such as a pizza oven, a dough mixer, a pastry board, a pizza shift, pizza cutters, etc.), the cost of the equipment to serve the pizza (specialty...more
Author: Patrick Fitz-gibbonLean is an approach to developing a more efficient way of doing things, basically using less to do more, which can be a small business help. Six-Sigma is a concept of “lean” production that was developed for small...more
To make your business profitable, you must have two critical things in place. The first is a business model that adds up. In other words, what you offer and how you offer it will generate the amount of money you need, minus all your expenses. Your...more
Author: Patrick Fitz-gibbonFor the small entrepreneur, finding small business tips that actually make a difference can be difficult. Too many sources of advice offer indistinct business tips with even more vague instructions as to how to attain those...more
Ive seen this ongoing debate debate jump up again recently in several Blogs and message boards and I cant help but laugh. Its not a new debate Ever since the long copy masters of the early 1900s, people have been arguing for or against the practice....more
Knowing what your ideal clients expect from you is one of the best ways to ensure you keep existing clients and add happy new ones. You want to deliver the programs and services that your clients want and need from you. So it seems obvious then, that...more
You'd never want to lose out on the benefits of chartering a private jet whether you are going out of town for a business meeting or you want to enjoy a long trip with your family. A private charter is just the right choice for you, and it will help...more