You would have seen promotional merchandise and might have owned some too
. It comes in so many shapes like pens, clothing, utility items etc. These kinds of things are given to people in order to promote a certain logo, brand or corporate identity. This merchandise has to be circulated in sufficient quantity to create a visible marketing impact.
The advantage of promotional marketing is that it works in so many different ways which means that you can reach so different kind of people not just a close group of potential customers which conventional marketing is all about. Take the example of promotional clothing, handing out free promotional clothes is a really good idea because regardless of the type of individual who might be wearing a T shirt with your logo on it and many others will see.
Promotional clothing gets along nicely with social marketing. Some people actually like wearing promotional clothes and this can be really good promotion for your product. Its the new sensation in the urban culture and these people are those who you mainly want to aim for.
Handing out free promotional mugs is a really good idea because its a daily usage item. What can be better for your product than hundreds of people using daily usage items with your products logo on them? You can really hammer the existence of your product into the minds of people and make them realize that your product exists. In the long run people will end up buying your things someday.
Many office workers are addicted to coffee or some other drink like tea etc. They always have a special mug they keep and have developed personal affiliations with them. These people can be the target of promotional marketing because you can give them your promotional mugs.
Corporate culture is very strong within itself and there has always been a practice of giving corporate clothing as gifts to the corporate friends. Corporate friends can be very useful even when it comes to promotional marketing because business ties are built on the basis of give and take and you can give promotional corporate clothing to your corporate friends so your product gets more recognition.
People belonging to other organizations using your corporate merchandise especially clothing will be really helpful in building up the name of your organization under the hood of corporate clothing and this will give your organization greater recognition.
To conclude, I would have to say that promotional marketing is a really good idea if you want your product to get better recognition and improve the persona of your corporate identity. Promotional merchandise requires initial investment but it can really pay you off in the long run.