Author: Patrick Fitz-gibbonAssessing current performance is an excellent piece of business advice because it is an integral part of running your small business. While this business advice can be taken qualitatively, or by looking an the various “qualities” of the business performance such as customer satisfaction, assessing the performance of your business quantitatively, or by the numbers, is a much better method because it is objective and...more
Author: Patrick Fitz-gibbonLean is an approach to developing a more efficient way of doing things, basically using less to do more, which can be a small business help. Six-Sigma is a concept of “lean” production that was developed for small business help in the 1950’s. Since its development it has gained in popularity and helped many companies achieve greater efficiency and to realize the cost-savings from that efficiency. While different...more
To make your business profitable, you must have two critical things in place. The first is a business model that adds up. In other words, what you offer and how you offer it will generate the amount of money you need, minus all your expenses. Your business plan and projected financial statements prove that your plan will take you where you want to go.The second critical thing you must have is a creative marketing strategy that is comprehensive and hits your target market. As Ali Brown and many others have said, you can be the best at what you do in the whole wide world, but if you can't market yourself you will go broke. You have to master marketing even more than you master your expertise.If you have these two in place and you are faithfully working them, wonderful things are sure to happen. And when they don't happen, a third thing is coming into play, something I often see in the bright, capable solo professionals I work with. That third thing is you - the resistances, denials, limiting beliefs and energetic blocks you hold that keep you from fully implementing your biz model and your marketing strategy. These are the inner blocks that are keeping you from being...more
Author: Patrick Fitz-gibbonFor the small entrepreneur, finding small business tips that actually make a difference can be difficult. Too many sources of advice offer indistinct business tips with even more vague instructions as to how to attain those goals. The small business owner has a need for business advice that can be applied effectively....more
Ive seen this ongoing debate debate jump up again recently in several Blogs and message boards and I cant help but laugh. Its not a new debate Ever since the long copy masters of the early 1900s, people have been arguing for or against the practice. As a copywriter and conversion specialist, convincing my clients to test longer copy on their web...more
Knowing what your ideal clients expect from you is one of the best ways to ensure you keep existing clients and add happy new ones. You want to deliver the programs and services that your clients want and need from you. So it seems obvious then, that you would elicit feedback from them to keep your finger on the pulse of what's important. However, often you may find yourself stuck, not knowing how to write or conduct a written survey. Here are some things to remember when you conduct your next survey.Get ClearDecide what you want to know and why you want to know it. This will help you design clear questions that will help you make solid business decisions from the results you receive.TimingConducting a survey at least once a year is ideal. Twice is even better. A general survey is great to do once a year to make sure you're covering all the hot issues that your clients are dealing with, and if you're lucky, you'll uncover something new. You can also do a very specific survey from time to time. For example, let's say you want to know what your ezine readers like and dislike about your ezine publication. You can design a survey that is specific about your ezine. Or let's just say...more
You'd never want to lose out on the benefits of chartering a private jet whether you are going out of town for a business meeting or you want to enjoy a long trip with your family. A private charter is just the right choice for you, and it will help...more
Author: John CornerWhat is Farmville?FarmVille is a real-time sim-farm web-based online game developed by Zynga, available as an application on Facebook. The game allows you to control a virtual farm by planting, growing and harvesting your virtual...more
There are many facets to making money from forex trading but the one thing that is crystal clear is that you cannot make any money without using ar egistered FX broker.One of the best ways to get the low down on currency brokers is by visiting a...more
There was an article recently published (McSocial Enterprise Franchises Could be the Future, by Chrisanthi Giotis on Social Enterprise Live) that spoke of how social enterprise can learn from the McDonalds business model. It was, of course, referring...more
There are various purposes relying upon the existence of electrical power connectors. The truth is they are important for small battery performance to higher degrees of power grid reliance. It is crucial for these power connectors to have a wide...more
It's no surprise that the world of property investing is in for some bleak times in the nearby future. How far into the near future? Your estimate is as expert as the next person's!The Federal Reserve states that they are noticing a little...more