Website traffic is a resource to your online business. When I say a resource, I mean you must do something to get it, build it or drive it. Website visitors do not land on your page by accident.Online business is not like a brick-and-mortal shop that if you rent a shop at the central district, you have the traffic. It does not work this way.This is my slogan: you have website traffic --> you have business --> you have incomeHow do you drive...more
Author: Patrick Fitz-gibbonAssessing current performance is an excellent piece of business advice because it is an integral part of running your small business. While this business advice can be taken qualitatively, or by looking an the various “qualities” of the business performance such as customer satisfaction, assessing the performance of your business quantitatively, or by the numbers, is a much better method because it is objective and...more
Author: Patrick Fitz-gibbonLean is an approach to developing a more efficient way of doing things, basically using less to do more, which can be a small business help. Six-Sigma is a concept of “lean” production that was developed for small business help in the 1950’s. Since its development it has gained in popularity and helped many companies achieve greater efficiency and to realize the cost-savings from that efficiency. While different trainings and certifications exist for Six Sigma, and lean practices in general, there are also many free resources for developing a lean and/or six-sigma strategy.Defining Your Goals The first to being able to implement any sort of strategy is to understand what the goals are. For example, the concept of six-sigma indicates that there is a goal of less than one defect in 3.4 million. This would have to be known for six-sigma to be in place. Further, there would have to mechanisms in place to measure defects in order to know how many defects are in 3.4 million. Six-sigma is a big goal for many companies, but even those who do not manufacture 3.4 million items can still utilize many of the concepts of six-sigma. Lean thinking as a general...more
To make your business profitable, you must have two critical things in place. The first is a business model that adds up. In other words, what you offer and how you offer it will generate the amount of money you need, minus all your expenses. Your business plan and projected financial statements prove that your plan will take you where you want...more
Author: Patrick Fitz-gibbonFor the small entrepreneur, finding small business tips that actually make a difference can be difficult. Too many sources of advice offer indistinct business tips with even more vague instructions as to how to attain those goals. The small business owner has a need for business advice that can be applied effectively....more
Ive seen this ongoing debate debate jump up again recently in several Blogs and message boards and I cant help but laugh. Its not a new debate Ever since the long copy masters of the early 1900s, people have been arguing for or against the practice. As a copywriter and conversion specialist, convincing my clients to test longer copy on their web sites is often a very difficult task. After all, online customers have microscopic attention spans and are always in a hurry to move on. Different visitors have different goals, different personalities and different buying styles. Some visitors will want to read everything you can give them before buying and then they still need more information before they can decide. Others just want to know what are you selling, what does it do for me and how much is it and they want to know it NOW! It may sound like an impossible task to write copy that sells both of them After all if you cut your copy to bone to sell the second visitor, you wont have enough information to persuade the first visitor. And, if you waste the second visitors time by forcing them to read a 20 page sales letter to get to the meat, they will leave. (Fortunately, there is a way...more
Knowing what your ideal clients expect from you is one of the best ways to ensure you keep existing clients and add happy new ones. You want to deliver the programs and services that your clients want and need from you. So it seems obvious then, that...more
You'd never want to lose out on the benefits of chartering a private jet whether you are going out of town for a business meeting or you want to enjoy a long trip with your family. A private charter is just the right choice for you, and it will help...more
Author: John CornerWhat is Farmville?FarmVille is a real-time sim-farm web-based online game developed by Zynga, available as an application on Facebook. The game allows you to control a virtual farm by planting, growing and harvesting your virtual...more
There are many facets to making money from forex trading but the one thing that is crystal clear is that you cannot make any money without using ar egistered FX broker.One of the best ways to get the low down on currency brokers is by visiting a...more
There was an article recently published (McSocial Enterprise Franchises Could be the Future, by Chrisanthi Giotis on Social Enterprise Live) that spoke of how social enterprise can learn from the McDonalds business model. It was, of course, referring...more
There are various purposes relying upon the existence of electrical power connectors. The truth is they are important for small battery performance to higher degrees of power grid reliance. It is crucial for these power connectors to have a wide...more