Year Of The Tiger Battle, Commanded The Troops On The Country Shuang'gou - Shuang'gou,
Recalling the liquor industry traveled all these years
, beginning in 2000, large numbers of people get into this industry, this period, the wine industry has become a hot industry, the pace of development such as the Pentium horse. In Jiangsu, liquor market surging, after years of market baptism, Shuang'gou wine industry leading position in Jiangsu increasingly strong, does not seem to be any impact on the international financial crisis.HC food industry network 2010 I Recalling the liquor industry
traveled all these years, beginning in 2000, large numbers of people get into this industry, this period Alcohol Industry has become a hot industry, the pace of development such as the Pentium horse. Thus, in the years after 2000 years, the industry showed up the situation as a whole. However, in 2007, with the economic environment and policy changes in the environment, this situation started to change, alcohol companies gradually shrink. From 2008 onwards, the wines of various wines business development strategies are based on their needs and made adjustments accordingly.
From the spirit of the consumer market point of view, in recent years, tax increases, food and other Raw materials Prices, increased distribution costs and other factors, liquor production rising operating costs. In order to increase profits, liquor companies to speed up the pace in high-end products, more attention is building its own brand, increase brand influence. At present, the influence of brand direct effect on sales of goods, therefore, how to strengthen the brand effect of liquor and how to expand the influence of liquor brands, is expanding every wine enterprises to seek development ideas, expand brand regional space be solved problem.
2008 to 2009, have appeared in international Financial Crisis, the government-controlled reception costs and other factors did not really affect the sales of wines, spirits about the biggest factor remains the development of consumer, January 1, 2010, Maotai Announced high-profile ex-factory price increase, the average increase was 13%, but the fact is that already sold more than 800 yuan a bottle of Maotai are still in a state of shortage. Thus, consumers have a natural attachment to the brand, brand is more powerful in the market environment.
In Jiangsu, liquor market surging, the market after years of baptism, Shuang'gou Wine Industry leading position in Jiangsu increasingly strong, does not seem to be any impact on the international financial crisis.
Shuang'gou Wine is an excellent market in Jiangsu liquor business, liquor brand building is of Jiangsu, one of the stars. Shuang'gou winery's changes took place in 5 years ago, on Aug. 8, 2005, Chairman Zhao Fengqi wine in Shuang'gou planning and creativity, the Chinese Liquor "100 Park" in the wonderful work - "Shuang'gou Jumbo Square" was born. It is a big bottle Package In two different degree-packing of finished wine consumers according to their preferences, individual consumption or transferred against drinking, reflects a humanized design concept, in order to dig and pull potential consumer groups, led Liquor consumption of the new fashion. This brand differentiation Marketing Strategy, marked "Shuang'gou" This brand has been successfully marked by centuries of times, fresh with new vitality. Jumbo Square to Shuang'gou
brought more than 50% average annual increase in sales, brand building, Jumbo Square Shuang'gou enhanced radiation effect, aimed at the target consumer groups, and conducting government, business , sponsorship and with strong social economic impact of public service activities to enhance brand awareness and reputation, sales last year rose 109%. The end of 2009, total sales of Shuang'gou Winery 2.5 billion total sales in 2004 to 6 times. Chairman Zhao Fengqi Shuang'gou wine's total sales in 2010 will reach 3.5 billion.
Shuang'gou increased influence in the brand, sales rose at the same time, the national liquor industry has been a large number of "firsts":
First in China, the establishment of the Huaihe River Valley wine industry, enterprise postdoctoral workstation;
First innovative use of technology to solve Maotai Maotai liquor aroma shortage;
The first newspaper in the eyes of the provincial party newspaper advertising liquor on the image to do business, and marketing to achieve unprecedented results;
Deployment of the first approach from Western drinks in the open Shuang'gou Jumbo Square in China liquor blending high and low degree of freedom of the precedent.
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