Truly Bad Mistakes You Must Avoid With Those Holiday Catalogs
Every year, when those holiday catalogs appear
, there are still many people who do their catalog printing like they are amateurs. Everybody already knows the typical tricks with holiday catalogs. In fact it has come to the point that many people ignore these tricks and virtually not pay attention to those color catalog messages.If you want to avoid going with the crowd and printing bad holiday catalogs, then I recommend that you pay attention. Listed down below are the truly bad mistakes that you must avoid with your holiday catalogs. Trust me, if you can avoid these five things, you will have a more original printed catalog than the rest.
1.The corny holiday puns Face the facts. You have probably been tempted to use some corny holiday puns and rhymes for your holiday catalogs. It is just tempting to do this and sometimes it works. However, the problem is, everybody has already seen most holiday puns, and typically they think that the new ones are boring derivates of those past ones. That is why most experts today avoid the corny holiday puns, and focus on the real message and an attractive design. So you better dump the limericks and focus on doing something really original with your design and message.
2.The boring old holiday symbols Every year, people see the same old holiday symbols and images. If you use the same things again for your color catalogs this year, most people will rightly just ignore those prints. It is never a good idea to use the same old boring types of images every year. Always try to reinvent or refresh those symbols so that people can look at something new and interesting. I know it is hard creative work, but this is important if you do not want to be boring or become just like the others with your catalogs.
3.The typical holiday colors Another very bad mistake for you to do with those holiday catalogs is to use the typical holiday colors. It might sound like the most logical idea to do, but the truth is, everybody is going to use those colors. If you join in on the bandwagon, you will have a very tough time getting noticed with those color catalogs. The best way to avoid this mistake is to be creative and use other more exotic or unusual colors for your color catalogs. You can still maintain that holiday theme by using some new holiday symbols and fonts, and the unusual colors can give you that original look that will help you always to get noticed.
4.The overwhelming coupons and offers It is also a common mistake for most catalog designers during the holidays to overwhelm readers with coupons and special holiday offers. While there is nothing wrong with promoting such offers, a color catalog that is full of these things and nothing else is a little bit overwhelming and just noisy or cluttered for most readers. You can actually run the risk of losing customers because of this. So reign in those coupons and offers. Place them on the most important places and then add other informative and useful things to your catalog layout. Part of the sales pitch is making useful and informative catalogs. It does not have to be a big advertisement.
5.Those cheap catalog materials Finally, one mistake that you should really avoid is the use of those cheap catalog materials. Cheap materials mean a cheap catalog that will have products that will also look cheap and flimsy. You have to spend a little with your catalog printing to make them more effective. In most cases those better materials are well worth the price in terms of responses. So dont get tempted with those cheap catalogs materials. Do your catalogs right with some decent paper and inks so that they can do their job better.
Great! Now you know what to avoid in your catalog printing during this holiday season. Just keep in mind the solutions said above and you will have nothing to worry about.
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