Travelers Get Showered With Added Comforts
With U.S. companies spending an estimated $179 billion on business travel this year
, millions of road warriors have found themselves longing for some of the comforts of home while on the road.According to Trendwatching.com, an Amsterdam-based independent trend agency, the desire for a more comfortable and better-equipped hotel is becoming a very real global trend.
"Consumers spare no expense to have the best of the best in their homes, from home movie theaters to home gyms," said Reinier Evers, founder of Trendwatching.com. "When consumers are forced to leave their homes, they tend to demand an even nicer environment from their hotels, with a touch of luxury one would normally not find at home."
Because of this, a second trend also is at play, said Evers. As hotels try to keep up and put nicer amenities in guest rooms, travelers often find themselves enjoying the comforts of their new environment so much that they want to purchase the products to replicate the experience at home.
"Hotels are obviously already capitalizing on this by selling customers the luxurious appointments formerly found exclusively in their hotels," Evers said.
In fact, guests can purchase just about anything they find in a hotel room these days, from beds and towels to showerheads and soaps. Upscale hotels jumped on the trend early, some even offering catalogs. However, mid-market hotels have recently found their own niche. Holiday Inn Express, the fastest-growing hotel chain in its segment, is rolling out a $20 million bathroom makeover in its more than 1,300 properties in the United States and Canada.
The focus of the upgrade, called the SimplySmart guest bath experience, is a Stay Smart showerhead by Kohler that was tested by more than 7,000 guests at 28 hotels across the country before being installed in late 2004.
With any company, its important to make sure you know how to be fair with employees and founders when it comes to dividing up the equity in your company. Slicing Pie, by Mike Moyer, provides a simple solution to understanding start-up equity.
by: Molly Berton Travel Across Italy For Romantic Honeymoon South African Safari Travel Adventures Get The Best Travel Experience From The Limo Rentals In Vancouver What To Consider When Planning Luxury Travel Tours Rv Dealers Missouri For Your Absolute Comfort During Travelling Romantic Holidays To Langkawi For Cherishing Memories Bourbon Balls To Light Up The Holidays. Change Ingredients To Vary Flavor. Travelling To Bhubaneswar the Temple City Travel To Goa The Major Attractions Top 5 Birds To See While On A Tiger Travel Adventure Travel To Chennai The Major Attractions Go Air: Luxury Travel At Affordable Cost Tanzania Safari, Travel To Tanzania