The Second 2 Tricks Of The Trade
In the first part of this article, we covered the first 2
tricks of the trade, focus and action. We also discussed
the most important part of your business...you. Now
we'll move on to the second 2 tricks of the trade,
responsibility and marketing.
3. Responsibility. You are responsible for making your own
income. If you've joined a matrix program in the hopes that
your upline will be a super star and you're going to get rich
from the spill over, think again. Maybe you'll get lucky and
it will happen. Maybe you'll win the lottery ;)
You need to take responsibility for the success of YOUR
company. You own a marketing company that has the power to
drive traffic to other people's websites and share in the
profit. That's what being an affiliate is all about. You are
in business for yourself, but not by yourself.
Your responsibility is to market, market, market.
4. Marketing. Everything works, as long as your expectations
are in line with your activity. Here's a couple of examples.
Classified ads - This is a marketing two-step. Because
classified ads are so small, there's no room to cram in all
the benefits of your product. The best you can do with a
classified is offer your prospects a free report,
information kit, CD or whatever, in exchange for their
contact details.
This allows your prospects to raise their hands and say,
"Yes, I'm interested in what you have to offer." You are
able to start collecting names and contact information of
people who are interested in herbal medicine, internet
marketing, losing weight or whatever you're offering.
You can collect these people's contact information in a
variety of ways.
i.
offer a 24 hour recorded message that they can listen to
and leave their contact details after the message is
complete
ii.
ask them to fax their details to you
iii.
ask them to send you a postcard with their details or a letter
iv. send them to a website to fill out a form
That's the first step in classified advertising, collecting
your prospect's information. The second step is sending
them your sales literature. If your sales material is good,
sales will start rolling in.
Postcards. This method of marketing works in a similar
fashion to classified advertising except here you have
enough space to sell your product directly. You purchase a
list of prospects from a direct mail list broker and send
them your postcard with your sales message on it.
A very effective way to cut down the sales time between
sending out your postcard and actually receiving the order
is to send your prospects to your website where they can
make their purchase online. You get orders the day your
prospects receive their postcards.
The reason I mentioned offline marketing before online
marketing is it's very effective. The response rate you
generate from a well planned direct mail campaign generally
out pulls an email marketing campaign every time.
But direct mail offline is expensive. Online is free or
very low cost. Here's a couple online ideas for you.
Email marketing. The most cost effective way to market
online is to develop your own list of prospects and send
them email messages regularly. From a cost and time
perspective this marketing method takes the cake.
The downfall of email marketing is everyone's inbox is so
full of spam, your message is easily lost. To get your
email opened and read, you need a catchy subject line. To
make the sale, you need a short, concise message full of
benefits and a compelling reason for them to purchase
right now. Not later today, right now.
Forum marketing. Another free form of marketing is using
Forums. This type of marketing takes time, but is very
effective. When you ask a question or post an answer at a
forum, you get a signature line under your post, kind of
like an email signature file.
Although you can not advertise directly in your posts at
the forums, your signature file will do your advertising for
you. Your signature file is like a mini classified ad. Use
a compelling statement and your website URL. Here's a quick
example of one of my signature files that I use:
Terry Telford
http://www.iClickAcademy.com
Start A Part-Time Business On The Internet. Download
Module 1 Of The Program For Free
Error pages. This one is really fast and easy to set up.
Your website serves up error pages to your visitors if they
enter the wrong website URL. For example, if you visitor
enters www.YourWebsite.com/page1.html but there is no such
page, they'll get an error page that says something like,
"You've requested a page that no longer exists or has been
moved, blah blah blah. But you can change those pages on
your site.
Login to your control panel and change those pages into
advertising pages. You can see an example of what I'm
talking about on
http://www.TheBusinessProfessional.com/404.shtml
or you can enter the wrong URL and see that it works.
Once you have a marketing system that is generating the kind
of income that you want from your business, add a second
business to your system.
Is this contradicting what I've just said about focus?
No. Now your focus will be directed to making your second
business profitable. You'll be surprised how much faster
you'll be able to develop your second business when you just
plug it into the marketing system that you developed for your
first business. This enables you to develop multiple income
streams.
WARNING: Do NOT attempt to add a second business into your
system until your first business is making you a solid
monthly income. If you add a second business before you've
got a solid marketing system, you dilute your focus
prematurely and you'll be back to square one.
Your business is like a pipeline. The more prospects and
leads you pour in one end, the more sign ups and customers
come out the other.
There are no secrets in business. It's a numbers game.
Once you've mastered the 4 "tricks of the trade" you'll
find you're well on the way to running your own successful
business and making a living online.
The Second 2 Tricks Of The Trade
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