Shanghai Dazhong Paradise Recycling Coalition "in John Winton?"

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December 14, 2005, the domestic Appliance Retail Industry ranked fourth in the medium

and large electrical appliances suddenly announced, medium and large electrical appliances and Paradise Electronics has signed a draft framework for cooperation, the two sides will build a joint venture joint venture to act as Beijing, Shanghai and other places to expand outside the vanguard. It is understood that the joint venture parties

Investment To each 50% Brand The two sides also will continue to use their own brand.

? Large and medium terms, according to Cheung, head of marketing, said the agreement reached on December 11, the main purpose is to promote the two sides across the country's overall strength. According to medium and large electrical appliances and the framework agreement signed in Paradise, Paradise will be the common choice of medium and large and the beginning of the region into the office pilot.

? In the selected region, jointly funded by the large and medium and Wing-lok (each out of 50%) to form a new joint venture, the two sides continue to use their own brand under the premise of the two giant chains located in the selected region stores by the unified management of the joint venture company, in procurement,
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Marketing , Development and human resources to implement an independent management company. These regions

Operate Profit sharing, and the corresponding business risks from both sides equally. According to Zhang Yong said that in these regions, Dazhong and Yongle store signs will not change, only the upper management mechanism, the joint venture instead of Dazhong and Yongle of the region to conduct unified management, which is said medium and large hanging signs and Paradise are a team of store signs, two brands are completely integrated relationship.

? Zhang Yong said after Dazhong and Yongle and work together to build up in the John Winton different, the large and medium cooperation with the Wing-lok, the establishment of more effective, joint procurement of large and medium and Paradise will also be joint venture continue to play a dominant company.

? Of John Winton was even the giant chain

Locks Construction of the development and management of relatively loose consultative body, at that time did not require the parties

Capital , Procurement, marketing and management for fusion. Despite John Winton still playing the role of founder to design, but with the further development of industry chain, need a more compact and powerful ways to promote cooperation.

? Zhang Yong also said that at present, large and medium joint venture model with the Wing-lok is not exclusive, according to various aspects of development and will introduce the joint venture will be possible to join other chains, but also the specific situation to wait until after a period of time determined to run.

? States United States , Suning , Yongle, Dazhong is the top four

Home appliance chain Enterprises, research institutions according to estimates, China's home appliance market share of about 7,000 billion yuan, while Gome, Suning, Yongle, medium and large home appliances such as food chains of which only seven minutes 80 billion yuan. Ranked third and fourth of large and medium, Yongle cooperation of the two sides in product procurement, market and promote their access to secondary and tertiary markets.

? This, the reporter interviewed Gome Yang Ho, director of brand management center green, he said that Gome has already achieved the national goal of 400 shop, and early

Sell Amount has reached 40 billion yuan. Gome has been established in 2008 to reach 120 billion yuan sales target, is also under development step by step, will not be outside interference.

? ?? Information ?? Dazhong Electronics ?? Beijing Dazhong Electrical Appliance Co., Ltd. was established in 1982, is Beijing's largest appliance retail chain enterprises, business area of hundreds of thousands of square meters, more than 6,000 employees, operating two thousand kinds of home

Electricity Product, nearly 60 stores across the capital. This year in less than 3 months of time out of 10 large and medium continuous branches, successfully settled in Chongqing, Nanning, Qingdao, Xian, Taiyuan and other secondary cities, the number of stores across the country has reached 98. 2004 annual sales reached 80 billion, annual sales are expected to exceed 10 billion yuan next.

? ?? Paradise ?? Yongle Home Appliances was founded in 1996, is a few hundred million dollars of net assets of a large joint-stock

Home appliance retail chain Enterprise, by the end of 2004 the successful introduction of strategic investors Morgan Stanley, the company ranked among China's commercial
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Retail And one of top ten enterprises of China chain industry. Nearly 100 million yuan in 2004 sales, selling tens of thousands a variety of products in Shanghai, Beijing, Tianjin, Jiangsu, Zhejiang, Guangdong, Shenzhen, Fujian, Henan, Sichuan and Shaanxi have a large home appliance chain

Marketplace

.

by: gaga

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