Popularity Of Cancun Holidays On The Rise As Region Caters For "end Of The World" Celebrations

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Tourism is booming in Cancun as intrigued travellers head to the region to find out

more about the apocalyptic prophecies that predict the world will end on 21st December, 2012.

Bookings for Cancun holidays are up and the tourism board is welcoming the influx of travellers as officials attempt to reinvent the region from a party town to a more mature destination for adults and gourmet food-lovers.

According to the MesoAmerican calendar, 21st December, 2012 marks the end of a 5,125 year-long cycle and Mayan mythology predicts that the Earth will collide with another planet or be swallowed by a black hole. However, astrological calculations predict that it will be a period of spiritual renewal and many Mexicans who live in the area and have Mayan ancestry don't think the world will literally end on 21st December, but they do believe the date marks an important time for rebirth.

This is also how the tourism board is looking at it. Keen to rid the region of its reputation as a spring break destination with foam parties and all-night drinking, tourism officials are looking to encourage travellers to book holidays to Cancun for its culinary delights, engaging historical and mythological apects, ancient sites and archaeological ruins, and breathtaking scuba diving opportunities.

Erika Mitzunaga from the Cancun Convention and Visitors Bureau, explained: "As we close out the traditional Mayan calendar and welcome a new era. Cancun is embracing a "new beginning,"which invites locals and guests to think different and behave different by exploring the evolution of humanity, and redefining our experience in the land of the Mayans."

Earlier this month Cancun launched its first wine and food festival where more than 30 chefs including Ferran Adria from El Bulli and Ingrid Hoffman from "Simply Delicioso"demonstrated their skills in front of thousands of visitors.

Many Cancun hotels have already seen an increase in the number of tourists taking holidays in Cancun, including the ME by Melia hotel.

"The curiosity about Cancun is increasing from all different parts of the world. We are seeing an increase in interest from China, Russia and the Latin American market,"explained Raul Petraglia, the hotel's managing director. "The demographic is 23-50, all folks who are young in spirit, people who enjoy being in an atmosphere of good cuisine."

A wide range of activities and events are being planned in Cancun, Tulum and Riviera Maya to mark the "end of the world" and visitors can head to the modern-day pyramid, which is currently under construction in the town of Zama, to honour the ancient Mayans. Tourists who planning a holiday to Cancun over the next few months are invited to place a dream, wish, or message on a piece of paper and put it inside a recyclable plastic water bottle. The bottles will then be used as the building blocks of the pyramid.

Mitzunaga added: "This is the perfect time to come to Cancun to recharge your energies under the Caribbean sun, embrace a civilisation that studies show dates back to 2600 BC while marvelling at the ancient Mayan ruins, or challenge yourself to experience something you've never done before like swim with a whale shark or dive into a cenote."

by: Jose Gundin

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