Mothers day 2011- African Way

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Mothers day 2011- African Way

Mothers day 2011, The African way (MAMA Africa) Sees The search for the UK's Ultimalt Mama Africa

Mama Africa broadcasting 9pm on HiTV Sky 204 Mother's Day Sunday 3rd April aims to find the epitome of Mama Africa'- a Woman who embodies Strength, Love and devotion.

Now in its third year and in association with Kato Enterprises' newly launched malt drink, Ultimalt. Mama Africa has grown to be a highly anticipated television show which has brought families together in the celebration of mothers and significant women in our lives.
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Melissa Ellis- Marketing Manager of Kato Enterprises welcomes Ultimalt's association with Mama Africa-

"The recent launch of Ultimalt non alcoholic malt drink has given us a great opportunity to get involved in the community and Mama Africa is the perfect platform for us to do so. We want those who do enjoy watching Mama Africa at home with their families on mother's day to associate that with Ultimalt as the brand which has very similar values of family, community & people coming together."

Phoenix Media Partners, the creators and producers of Mama Africa are delighted with the partnership. "Mama Africa is a show for the community; a show that celebrates family, love and cohesion. We are delighted to partner with Ultimalt and Kato Enterprises as they share the same values and visions we hold dear".

Ultimalt Mama Africa' is a community programme which highlights the importance of celebrating the achievement and often harrowing endeavours of the African and Caribbean woman.

The idea behind the TV special was born out of an appreciation for mothers, their struggles, their endeavours and the joy and love they bring to their children. The Ultimalt Mama Africa' seeks to celebrate and honour mothers for the nurturing and often courageous roles they play in our lives.

Sponsored by Arik Air, the Ultimalt Mama Africa' is a fun-packed feel-good show appealing to African and Caribbean communities worldwide.

Dr Michael Arumemi-Ikhide, CEO of Arik Air, commented:

"We are proud to support Ultimalt Mama Africa, a popular programme which celebrates the important role that mother's play in the daily life of the family. We hope that some lucky mother has the chance to win two tickets to Nigeria to enjoy Mother's Day with their extended family."

We are also proud to announce FORWARD as the Mama Africa Charity of the year.

FORWARDUK (Foundation for Women's Health Research and Development) is an African Diaspora women led UK-registered campaign and support charity dedicated to advancing and safeguarding the sexual and reproductive health and rights of African girls and women. Working in the UK, Europe and Africa to help change practices and policies that affect access, dignity and wellbeing, ForwardUK tackle female genital mutilation (FGM), child marriage and related rights of girls and young women

The Ultimalt Mama Africa will be broadcasted on Sky 204 on Mother's Day, Sunday 3rd April 2011, 9pm

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