Mortgage Call Capture Used To Maximize Return On Investment
Mortgage call capture is used in the mortgage industry to generate leads and develop
mutually beneficial relationships with real estate agents in the broker's area. This makes it a very valuable tool in any mortgage broker's arsenal. However, what it is also very good at is saving ad dollars.
The unique mirrored extensions of a mortgage call capture system allow brokers to create the same recording or free report in multiple extensions. So, for example, if the mortgage broker is putting out an ad offering a free report on "5 Things You Must Know About Financing Your New Home In Today", they can put that information in extension 100. That data is then also mirrored, or copied, into a number of other extensions. This gives the mortgage broker the ability to use different extensions in different ad pieces but all extensions can lead to the same information.
The mortgage call capture system's ability to track calls coming into the system is what allows it to be so effective at helping mortgage brokers save money when it comes to marketing. As calls come in, the system captures the caller's ID, name and address (if this feature is enabled) as well as which extension the person dialed. So when they offer the free report, they can put extension 100 on their website, 200 on their sign, 300 on a postcard, 400 on a real estate partner's sign rider, etc. As the calls come in the mortgage call capture system it is going to tally how many calls come into each extension.
From there it is a simple matter of running reports to see how many calls came in to the mortgage call capture system and which extension was hit the most. For example, if no one called on the postcard, the mortgage broker knows they need to either redesign the card or scrap that aspect of their marketing campaign altogether. This is a powerful tool to see what marketing is working and doing advertising tracking.
A profitable mortgage broker is one that can get the best return on investment for their dollars spent - that means the most leads for the least amount of ad dollars. It can be difficult to measure response on ad campaigns. With mortgage call capture it becomes much easier and brokers are able to save so much money by figuring out what ads are actually bringing in the leads and which are simply throwing money down the drain.
by: Brandi Armstrong
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