Men's Reviews
Men's health reviews must be unbiased to be useful to the consumer
. This is true for many reasons, but there are three main reasons. Let's start with the most obvious and work our way to least obvious.
1. Biased reviews are, well, biased! These types of reviews are not designed to expose true positives and negatives. They are instead designed to guide the consumer in a wanted direction. For example, if one needs to write a "positive review," then the negatives are going to be minimal to nonexistent. To the uneducated consumer, the words are automatically assumed to be true, and this leads to choices less beneficial to the consumer.
2. Many reviews are based purely upon money. Especially in the market of men's health, companies can easily fool a man into purchasing a low quality, ineffective product. This is easily done by tricky marketing. Being that money is the primary concern, quality is drastically sacrificed, and often times the product is completely useless.
3. Lastly, there are countless man-related products that can easily misguide the consumer. For example: male enhancement and hair loss product. Being that many of these (often all-natural) products use untested, unproven, and unknown; the true worth is found only in the marketing. The products are not designed to work, and even the reviews are made by marketers, leading almost any man in the direction they please.
Reviews are not meant to be advertisements, they are in fact meant to be the exact opposite. A review writer does not get to choose whether to write a "positive" or "negative" review, but instead, in a way, the product itself writes its own review.
Men's Reviews
By: Philip Buchanan
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