Media Tours And Spokespersons
Somewhere out there, the perfect audience for your entertainment marketing campaign
awaits your message, or at least that's what most people like to think. And, it is reasonable to believe that if you are offering a product, service, or holding an event, that there is in fact an interested demographic of people, who, upon hearing about your offerings, will be excited and ready to take you up on them. The trick, obviously, is to reach that audience with a voice they will hear and listen to do. One highly effective means of reaching that audience is through the use of a spokesperson. As a third party with reasonable interest, talent who act as spokespeople can lend credence to a company and use their celebrity status to reach even more people than would occur with an advertising campaign.
Today, thanks to the convenience of satellite media tours and radio media tours, a few hours of a spokesperson's time can allow them to tour the globe, so to speak, giving interviews that grant the public awareness and information regarding your offerings. This tour consists of interviews, not advertisements, which is very important in making an impression on an audience. An advertising campaign is a tool that most people are familiar with. Media tours are not advertising. The spokesperson mentions you, your product or your service once. They answer other questions on related subjects. They give interviews. They are not pitching, they are not selling. They are simply informative people of interest who, happily enough, also happen to be establishing a brand presence for you. Consumers are becoming tuned out when it comes to ads. They are overwhelmed with them all the day- on television, on the Internet, in the mail, on the radio. They simply stop listening when they are being pitched to. So, the solution: don't pitch. Or, do both. Pitch and let your name sink into the back of their heads, and then jog their memory through media tours.
In order to be successful with this, you will need to be working with a company that already has all the requisite connections to make this happen. That includes talent (celebrity) connections to land you the appropriate spokesperson. It also includes the connections to media outlets and personalities that would be appropriate venues for interviews. With a company who can arrange studio space, both satellite and radio for you, as well as prepare the information that interviewers will be given prior to their time with your spokesperson.
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