*Inability to convince would-be-lenders another pivot reason why many people find
it difficult to convince would-be-lenders of their project of its viability. Even if you are surrounded by wealthy men with financial muscle, none of them would like to commit a dime into your idea if it is not convincing enough. To convince your would-be-lenders of your idea's viability, you need to know what they want to see and hear. This will be discussed later in the course of this article.