How to fail at having an online presence
How to fail at having an online presence
Many companies recognise the importance of having and maintaining a strong online presence, yet many struggle to get the basics right. Below are a few basic website-related factors that, when not taken in consideration, could damage your online presence.
Long loading time
Online users are impatient. For instance, if a visitor arrives at your website through a search engine and your website takes longer than 5 seconds to load, it is highly likely that the visitor will click away to find the information elsewhere. Also keep in mind that event though flash websites are visually attractive, most of them have a lengthy loading time. Make sure your website's images are the smallest size possible to ensure that your website loads quickly.
Broken links
When a visitor locates the information they are looking for on your site, but the link they click is broken, it is almost guaranteed that they will close your website and find the information somewhere else. Once a visitor is on your website, you want to keep them there and encourage them to perform an action that will turn into a lead or conversion. Hence, make sure your links are in full working in order to retain and convert visitors.
No contact information
Why invest money in a website if it's impossible for visitors to contact you via it? This is a guaranteed fail! If you don't want your contact details publicly available make sure there is at east a contact form that visitors can fill in to contact you, and be sure to respond to these queries promptly.
Chunky copy that doesn't read well
Website visitors usually don't read online copy from left to right like they would read a book. Instead, they are likely to scan the page for keywords until they find what they are looking for. For this reason, you need to make sure that your content is short and to the point. You could also bold the important keywords and key-phrases in the copy to draw their eye to these points.
It's difficult for people to find what they are looking for on your website
Illogical navigation is a sure-fire way to fail at having a strong online presence. Online users are impatient, and if they find your website difficult to use, they will click away to find a competitor website that makes it easier for them to find what they are looking for. Another easy way to make it easy for visitors to find information is to include a search box on your website. The simplest things can make the biggest difference!
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