How to Generate Leads Online
How to Generate Leads Online
As a small business owner, you don't have to generate leads only by spending money on trade shows, or radio and news paper advertisements. One of the latest and most popular ways of lead generation in today's technology-driven world is online marketing. Here are some tools and techniques you can use to generate leads online:
Pay Per Click advertising
If you can afford it, pay-per-click advertising can be a great way of getting online leads by placing your website link on search engine pages. Make sure you choose the right keywords for your PPC campaign.
Social bookmarking
Submitting your website links, pages and related news articles to social networking sites like Digg, Facebook, Reddit, Technorati etc helps your website get noticed by a lot of web users, who share it or recommend it to others, creating leads for your business.
Onsite and Offsite SEO
SEO makes your web pages searchable on the net and brings potential leads to your website. It involves finding the right keywords, developing relevant content, and building inbound links to enable search engine spiders to index your website, ranking it among the top search results. For maximum lead generation through SEO, it is better to hire a professional SEO writer and have a well though-out SEO campaign.
Using the above mentioned tips to bring users to your website is just the beginning. It takes more than these tools to convert a visitor to a customer. Here are a few important aspects that you should keep in mind.
Conversion of leads
Create a step-by-step lead generation and conversion process. Allowing your first time visitors to join your mailing list, with just an email id, will keep your company on their radar. Once they are convinced about your product or service, they will contact you themselves.
A first time visitor may not like to share too many details like home address and phone numbers to access your product information. Start with a small information form for new visitors, asking them basic details like their first name, last name and email id.
To get recognized, be an active participant on popular social networking sites, along with forums that discuss your industry, products and services. Just building a website is not enough to convert leads - you have to build credibility about your business and instill trust among prospective customers.
Once you get prospective customers, you have to put in the effort to generate sales. Stay in touch with them by sending a weekly or fortnightly newsletter. Make the newsletters interesting by adding a few helpful tips about the trends in your industry, information about special offers and new products that will make the prospects look forward to receiving them.
These online lead generation techniques can be very effective in getting more customers for your products. If you are new to the concept of online marketing, you can read up about how you can derive the maximum benefit out of the internet as a marketing tool. You can also hire a reliable online marketing company for quick results.
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