How to Close More Debt Settlement Leads
Be very careful while buying Debt Settlement Leads
. Make sure you ask the right questions about the debt settlement lead company: How do they generate debt settlement leads? Are their debt settlement leads exclusive or not? Can you post the leads I purchase into a lead management system?
Get in Touch with the Lead at the earliest possible and if possible in the real time because when customers when searches for "debt settlement program" in google they get a list of companies offering the same service and they fill a request on almost all of them so that means all the top 10 companies (we are just talking about the first page of google) have the information of that customer now these companies sell a lead three to four times to different debt settlement companies so that is a customer get calls from about 30-40 companies for the same services.
Lead Management is really very important. Use It. If you are not tracking the progress of your leads then they are going to fall through the cracks. And when they fall through the cracks forget about getting them back or reaching them.
Use Scripts. Make sure your telemarketers are well trained and have different scripts for different kind of customers. For eg. one customer owes $10,000 and is current and another customer owes $40,000 and has 3. Script needs to be different for both of these customers. It's a job of a telemarketer to show more urgency in case where customer owes more debt and has some past dues.
Develop Lead Nurturing Workflow. Don't just call or email the lead once. Set up a pattern to follow up with the lead. For an example if you called Bryan Martinez on Monday at 10:00 am and you got a voice mail then try call him back next day at 1:00 PM or after couple of days at 5:00 PM. Make sure you are also considering the time zones of customers because that effects a lot in contact ratio.
Provide a Value for the Service. These are not the hard sells, Remember these are people that are looking for help.
Create a Web Presence. Getting your business on the web is huge. You don't have to be tech savvy to have a website. This will help with providing credibility for you and your service.
Follow-up. Needs change and so does timing. Following up with the lead will make sure you are there when they need you.
Don't count a lead out. The needs of a lead change, along with the timing. But remember, you can also get referrals.
How to Close More Debt Settlement Leads
By: Mark Dawson
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