How to Choose a Good Debt Settlement LEADS Company
How to Choose a Good Debt Settlement LEADS Company
5 Years ago it was easy to find a reputable lead generation company to buy debt settlement leads from. Today's market is unfortunately flooded with Home Based Lead Brokers, Incentivized Leads, Repackaged Credit Bureau leads and all sorts of rubbish. Settlement companies are not doing their diligence when searching for a company to work with, and as a result they are getting burned day in, day out by companies looking for the one time hit. John from East Coast Debt Solutions had this experience. "This guy promised me the world on the telephone. In the end I spent $3,900 on 100 leads and had a horrendous experience. I could not get in contact with half of the people, some of them said that they filled out a form for a free magazine subscription, and others said they signed with another company months ago, and still others said that they were called by 4 other companies already!".
Sound familiar? The reality is that you do not know if you are talking to a solid, reputable company, or some guy sitting on the couch watching Sportscenter eating a bag of potato chips and trying to sell you leads. Here are some tips that will help you decide on a good lead company:
Find a company that has a long list of SATISFIED clients. One who is willing to offer a telephone number or testimonial if necessary. Make sure their client list has large and small companies, but certainly includes the "big players". If a company only deals with big companies and you are small to medium sized, chances are you will get lost in the shuffle. On the other hand if they are not currently working with the biggest companies in the debt settlement business, then they are probably not generating good leads and you do not want to work with them. If they are not willing to divulge a list of reputable clients then STAY AWAY.
Make sure that the company is generating leads via "search". This means that the people filling out the lead forms have specifically gone online and are looking for debt settlement help. Many fly by night companies and brokers out there are selling incentivized leads, and leads generated via other methods. You want to work with Real Time "search generated" leads. Aged leads are a cheap and effective way to keep your salespeople busy; however you will definitely want your top producers working with Real Time Semi-Exclusive leads, and Exclusive leads.
Be prepared to make a significant financial commitment for your leads campaign. I see this every day. Settlement companies look for the "cheap" way out are so worried about being burned with bad leads that they are not willing to make a commitment and do a respectable campaign. Think about it, how do you expect to get a reliable lead if you are working with a company that will accept a 50 lead test? Chances are that most of those companies are a joke. Those are the guys like the ESPN chip eater who will take your 50 lead test and be laughing all the way to the bank after they burn you with worthless leads. A company needs commitment and financial investment in order to run the SEO campaigns required to generate reliable leads. They CANNOT do this if they are taking on 25 and 50 lead test runs. Do not worry about getting burned. Instead spend your energy finding a good company to work with, with a good client list; and put your confidence in them. DO NOT expect to get something for nothing. Good Leads cost money to generate, and you get what you pay for.
Look for an account manager that you can bond with. This is the person who will be handling your campaign on a daily basis. A good one will keep in touch with you, monitor your success, and keep a finger on any problems you might come across. They will be able to make adjustments immediately. You also want someone who is knowledgeable about the business on both the lead generation end and debt settlement end.
Do not look for "The Deal". Spend your time and energy finding a good company and executive to work with. If you are looking for the cheap penny pinching way out, or "pay per performance" or "revenue sharing" model to buy leads you will be disappointed. Companies who work on a cost-per-lead, prepaid basis MUST produce a quality, and consistent lead. If they do not, they are out of business in an instant. This is why there are only a handful of major players in the lead gen business today. Most of the rest are brokers.
Make sure the company you decide to work with has a SEASONED website that they can provide you with. Do a "whois" domain name lookup to make sure the site has been around for a while. Visit the site so you know what a typical consumer filling out a lead form goes through. Many fly by night companies and brokers have silly splash pages that they show to make you think they are generating their own leads. The fact is that they are not. They are purchasing rubbish for pennies and selling them to you at a premium and they are not generated from the page they are showing you.
Another concerning topic is on payment. You may think it is a good thing if a company selling leads takes PayPal, Credit Cards, or gives you billing terms; but think again. Do some research. The major players in the business who are offering a premium lead product pretty much all follow the same guidelines. They accept Check or Wire only. The chip eating ESPN watching lead brokers are doing PayPal, Credit Cards, etc. Be more concerned about finding a good company, then being afraid of getting burned and using a credit card for protection. If you do not find a good company you will get burned any which way you cut it.
Last but not least, you have probably seen this in each of the points above, but I will say it again because it is the most important factor in finding a good debt settlement lead generation company. SPEND YOUR TIME AND ENERGY ON FINDING A GOOD COMPANY WITH ALL THE CHARACTERISTICS ABOVE. If you squander it on being a nervous nelllie, and go the cheap route you will regret it.
Good Luck!
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