How targeting kids and teenagers is an intelligent move by cell phone manufacturers?
How targeting kids and teenagers is an intelligent move by cell phone manufacturers
?A lot of cell phones fail in the market just because of targeting the wrong market. We can take the example of Google Nexus one. It targeted only those users who liked to purchase from Google online store. They thought it would work for them but it didn't. Soon they realized their mistake and started providing the cell phone to the retail stores as well. Therefore it is really important to target the right niche when you are in the business of cell phones.
From last few years we have seen that cell phones manufacturers have started targeting kids and teenagers. This is considered an intelligent move from them. Following important points discuss it in detail:
They are the largest market segment
According to some reports kids and teenagers are more in number than people of other age groups all around the world. This clearly means that they are the largest market segment and not targeting kids and teenagers means you are going to miss a major portion of your share in the market. Therefore it is considered intelligent by the cell phone manufacturers to target them.
They are optimum users of cell phones
Business individuals other than calling and sending text messages generally use a cell phone to check their emails and keep notes of different thing whereas a housewife generally uses it to communicate with friends and family through calls and text messages. They mostly do not use the features like games, MP3 and camera. However, kids and teenagers use each and every function of a cell phone. They call their parents, send SMS to friends, browse internet to connect with social networks like Facebook, Twitter and Myspace etc. and they use MP3 to listen songs and use camera to its full extent to capture important moments of life. Therefore targeting them is a wise thinking.
Provide the quickest and the most positive WOM
Kids and teenagers are the most active users of cell phones. They love to discuss interesting things with their friends, family and other people in their social circle. Therefore when they like a cell phone they will tell about it to almost everybody. Their word of mouth spreads quicker than any other age group and creates a real big different for the cell phones manufacturers.
It is the realization about targeting kids and teenagers which have made Apple to come up with interesting game apps. for iPhone and Sony Ericsson to come up with Xperia PlayStation phones. Kids and teenagers are going to form the youth in coming years hence it is really an intelligent move by the cell phone manufacturers to target them and make them their loyal customers now. Complaceny is Endangering our Children An Eczema Guide For Parents Who Wants to Protect Their Child's Skin There's More to Kids' Gifts than Just PSPs Patience. Patience. Patience: Caring for a Child with Autism A Look at the Cadillac Sixteen Shrinky's Guide to Parenting: How to Help Your Troubled Grown-Up Child (Part 3) Tips On How To Choose The Right Day Care For Your Child How Effective is Obesity Treatment in Children? Ways For A Kid To Make Money - Ways For Kids To Earn Money Ways For A Kid To Make Money Online - How a Kid Can Make Money Fast Ways For A Kid To Make Money - Ways For Kids to Make Money Fast RAD Consultancy, LLC, presents a group of highly qualified and dedicated counselors engaged in tackling child behavior problems Easy Ways For A Kid To Make Money - What Are the Easy Ways For Teenagers to Make Money?