How To Increase Visitors Trust Online
In the online marketing arena, whatever product or service youre offering to your website visitors will only work if there is credibility behind it
. Shoppers are very cautious when it comes to purchasing services and products online. Trust can easily be achieved by many small actions taken together. If you focus on only one single action, your website will never produce any positive results.If you do this correctly, you can easily make any skeptic buyer to buy from you and out-perform your competitors. As an online merchant, it's your job to gain the trust of your visitors as soon as they visit your web site. How do you do this? I'm going to share my tips to help you gain your visitors trust.
i) Explain everything. For example, tell them how to fill out the online ordering form, explain how the product is shipped, remove the risk with a cast-iron money-back guarantee, and clarify that your ordering and payment system is completely confidential and totally secure.
ii) Whoever says a picture is worth a thousand words simply wasnt lying. With a good quality picture of you placed in front of your website visitors, it helps them see you as a real person. Professional businesses always include a detailed About Us on their site that tells visitors about their company and the people behind them.
iii) Let your customers do the talking. This is generally provided through testimonials, showing that there are real people who have tried the products or services and are happy about it. A good testimonial must have an e-mail address, a web address, and a photo. Testimonials are important to your online business success because they work.
iv) Your website design must be professional. Well-designed page layouts, easy-to-read fonts, attention-grabbing headlines, and itsy-bitsy paragraphs would easily grab the eyeballs of your visitors. If your site has a lot of flashy banners and gimmicky animation, your visitors will perceive you as an amateur. Also, dont forget to check that your copyright information is updated.
v) Please ensure that the links you have posted on your site are working properly, because broken links can easily frustrate your potential customers.
vi) Promote your products or services using the power of article marketing. Writing articles is probably the easiest and most effective ways of establishing credibility and also generating quality traffic.
The number one rule is that you must provide high quality, original and informative content that relates to your products or services. Be careful of typos, spelling errors, and bad grammar as these reflect carelessness. If you do this properly, your visitors will perceive you as an expert on a topic relating to your web site.
vii) Register your site with Better Business Bureau Online (BBBonline.org) and TrustE.org. These are independent, non-profit organizations that specialize on increasing security online. They employ strict controls to make sure your web site is reliable. Adding their seals of approval on your website is an excellent way to appear professional and generate trust.
viii) Make it easy for your visitors to contact you. Professional businesses clearly disclose their physical location, telephone and fax numbers, and email addresses. Include names of people to contact to so visitors can feel better about calling or sending e-mails. For example, Feel free to contact us at (this number) and ask for Susan.
ix) Eliminate the risk with a money-back guarantee. With so many websites competing for our attention, it becomes harder for us to trust anyone. Offering a no-hassle, no-questions-asked, money-back guarantee on your web site is risk-reversal and absolutely necessary in any online business. Without it, youll have difficulty in closing any sale.
The longer your guarantee is, the fewer returns you will get. In order to close the sale, your guarantee should be a minimum of 90 days.
x) Display a privacy policy and disclaimer on your website when you are collecting personal information from your visitors. Many of them read these documents in detail before giving away their personal information without the fear of being sold or given away.
Its a fact that many new Internet users are getting online every day. It is therefore very important to understand your customers, provide them with excellent customer service, and make them feel as comfortable as possible. This enables you to build the trust you need to be successful.
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