How To Have Effective Basic Seo On Your Website
We all use search engines such as Google or Yahoo to find a local restaurant
, an airplane ticket, or a book we want to read.We'd like the search engines to find our websites when someone types in a search term or question that is answered by our information, services or products. And we'd like our website to be high in the list of possible website choices provided by the search engines.
SEO is what is known as the techniques to help your website rank higher in the search engine listings - search engine optimization. And the most basic SEO is having a good title tag along with the description metatag and the keywords metatag in the coding of your site.
Many, many web designers and programmers don't include metatags in the sites they build because they weren't hired to do SEO for the website.
Look up at the top of your browser when you are on your own website (unless you're on a Mac, which doesn't have this feature). If only the word HOME is visible -- or only the domain name of your site without a subtitle -- your title tag is not optimized.
Then there's a second basic consideration:
People often talk about effective SEO strategies as if these exist separately from the website for which the strategies will be used.
Yet if your website doesn't support the SEO strategies that you are using, the search engines will comprehend the disconnect and NOT reward your SEO strategies.
Let's take an example of this concept:
Imagine you have a website that sells low-price jeans. Yet in your keyword metatag you include "designer jeans" and the names of several high-end designer jean manufacturers.
The search engines will note that the term "designer jeans" and the names of those designer jean manufacturers do not appear in your website copy. Thus the search engines will not believe your site features these designer jean manufacturers.
Yes, you could sprinkle the names of those designer jean manufacturers throughout your website copy. You could write, for example: These jeans look as good as the more expensive styles from Guess. But this may not be a claim that is advisable for you to make.
The bottom line is that the keywords in your keyword metatag should match what you are actually selling.
Before you start using search engine optimization strategies, make sure that the content of your website supports the keywords for which you'll be optimizing.
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