How To Choose A Great Keyword Phrase
How do you differentiate between a potentially good and a potentially bad keyword
? It is not actually a complicated question to answer. Basically it all boils down to whether a keyword phrase is one that will make you money or not! After all, there is no point in targeting keywords that will get a lot of search traffic, if the traffic generated does not want to spend any cash at your site!There are a number of attributes I look at when assessing whether to target a particular keyword phrase or not. Let's discuss those attributes now.
Profit Potential
What I mean by profit potential is the likelihood that someone searching on a particular keyword phrase will actually spend money based on the results they get. For example if someone use the word 'free' in their search phrase, it indicates they are not about to part with any cash, they are just looking for free information on the subject they are interested in. Whereas if they include the word 'buy' or even 'review' they are much more likely to be actively searching for something to buy. Also if their search phrase includes a specific product name or model number they are again more likely to be in a buying frame of mind. Also the more the person searching needs a solution to their problem, the more likely they. For example, answers to relationship or appearance problems would fall into the desperate buyer category. Therefore look for search phrases that are in the form of questions within these categories, an example would be the search phrase 'how to catch a cheating partner".
Try and put yourself in the mind of the searcher when evaluating potential search phrases. Think about what frame of mind the person is in. Are they in buying mode or research mode? Are they feeling emotional, vulnerable or desperate? A good indication of the profit potential of a keyword phrase is how much PPC advertisers are prepared to pay to advertise on the phrase. You can find this information for a phrase using Google's free keyword tool. It shows you search volumes and PPC amounts. The higher the PPC figure, the more likely you will be able to make money from the keyword.
Traffic
Unless you are using software to automatically generate hundreds of web pages or blog posts, you want to identify keywords that get reasonable search volumes each month. By reasonable I mean 500 plus searches per month. I personally target keywords with a minimum of 2,000 monthly searches for my niche site homepages and 500 for other pages or posts. If you use content automation software that instantly generates hundreds or thousands of pages, you can obviously target keywords with very small monthly search figures, because 1,000 pages each getting 10 searches per month is nice traffic!
Competition The competition for a keyword is measured typically by how many other pages are competing or optimised for your targeted keyword phrase. Optimised pages are what you need to be interested in. I use page title analysis to evaluate competition. This provides me with a good indication of how big the real competition is for the phrase, as I know that people have actually optimised for the term. How competitive you can be will also depend on your ability to get inbound links to your pages. The higher you want to rank for your term, the more links you will need pointing in to your content.
So in summary, profit potential, search volumes and competition should be the attributes you use to choose your keyword phrases to optimise your sites around.
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