Home Based Businesses On The Internet - Effective Article Marketing Tips
Article marketing is one of the most effective ways to build a successful home based business on the internet
. However, there are some special tricks you have to learn before you can expect any significant results with this type of marketing. Here are some tips that will give you some idea how to use article marketing the proper way.1. Even though, it is important to write for your readers, you do not want to forget the search engines either. Your article should provide useful information, but you must target the correct key words to use your articles as search engine bait.
Because of the competition for short keyword phrases you are better to target longer phrases of three or more words. This gives you a better chance of ranking high on a search engine for that keyword phrase from the article you write.
2. Think in terms of volume and not necessarily on quality. You want to provide helpful articles that a person feels like they've gotten something from when they read it.
However, to really benefit from article marketing in terms of traffic for your home based business, you must get a lot of articles on the internet. The only way to do that is to write more articles yourself or outsource it to a freelance writer.
Your goal is not to win a Pulitzer Prize in the 400 word article, but rather to get hundreds and thousands of articles online that provide useful information to the reader. This is how you brand yourself as an expert on the topic and generate more website visitors.
3. Make your resource box as attractive as possible and keep it limited. It is a common mistake that people make their resource box too long.
Your goal in the resource box is to provide something enticing to your reader to get them to click on the URL to your website. If you look at expert authors in the article directory Ezinearticles.com you'll see most of them use short resource boxes that offer something to make a person click on their website URL.
4. Create unique versions of your articles and post them in a blog. Your goal is to get as much mileage of one article as you possibly can. There is not that much work if you modify your article a little bit and post it on your blog. Not only your blog visitors but also search engines always like new content.
These are four effective internet home based business tips on article marketing. Using this as part of your advertising and promotion mix makes sense because increasing number of readers and other resources equals increasing traffic for your business.
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