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Also, have your cards printed on a paper stock that someone can actually write on. If your cards are plastic or a dark color they will be less useful to those who receive them, especially if they, like you, take notes on cards. While business cards that look and feel like credit or gift cards may be a novelty, they will most likely be tossed rather than kept as useful reminders for further action.
Aggressive business card marketing isn't about handing your business cards out to everyone you see. The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it.To make your little card stand out, try designing your cards around these alternative uses:You have seen loyalty cards for "buy 10 get one free" offers; why not print one of your own?Print a frequent buyer card or other promotional offer on a card. The whole card can be a coupon for a free consultation, a discount, or a free gift with purchase.Remember to include an expiration date on them! Then hand them out to all your customers.Offer an incentive for people to return the card to you with the survey answered--they can get a free gift or a discount just for answering a few simple questions. Then give them a new card with your contact information on it.
You've had one thousand of the finest, several eye-catching Business cards printed. Now, what do you do through them? Networking amid business cards is one of the most cost effective signals of marketing your business-and yourself.Don't leave them sitting in the box, they do you no good there. Get them into the hands of your prospects! If you think of your business card as a mini-billboard for your company, you will realize that you wish people to see it in order for it to be effective. Here are a few ideas to get you started. Keep them in your pocket, purse, briefcase, and wallet, on your desk, and at the reception area of your office.Leave some in your car. Always experience them on hand so you can introduce yourself to new folks when the time is right.
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Balance is the key. Choose a template with a smaller or less complex image when you have a lot of words to include on your card. When you can safely use a larger or more colorful image without reducing legibility, do that instead.By following these guidelines you will be well on your way to creating a business card that not only looks good, but fulfills it's purpose of effectively advertising your company.Do you remember how proud you were the first time you saw your name in print?Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams. The thrill of seeing "your name in print" on a business card is hard to beat.Unfortunately, other people couldn't care less. Your business card, the one you're so proud of, is just another advertisement... another piece of clutter to file.
Sales people of all kinds, realtors, consultants, professionals and more can use the back of their business cards as an appointment card. This is a good idea for several reasons. First of all, it increases the likelihood that a prospect will keep your card close by - at least until you have the appointment. Second, it gives you a reason to give customers more than one business card. The more cards they have the more likely they are to always have one handy when they need it. This is especially important if they are referring you to a friend or relative. They may have an extra card of yours laying around that they can give to someone.3. Use the back of the card as a map to your store. Maps are important for people who are new to the area, or people who aren't familiar with your part of town. Also, with just a mailing address listed on the front of the card many people don't know exactly where you are. A map will clear that up and again help increase the chances of them hanging on to your card 4.
Yet every time you're asked for a business card, and sheepishly reply that you don't have one with you, you're missing an honest-to-goodness invitation to market to someone.Worse, leaving your business card behind when you may need it is a social faux pas as well.Being asked for a business card is a compliment. Not having one with you at that critical moment is subtly offensive. It puts both you and the person requesting the card in an embarrassing situation. And it nonverbally tells your prospect that you're not quite the business person they thought. You're not really serious about your business, or too careless and forgetful to be entrusted with theirs.If you're determined not to be caught "careless" at a critical meeting again, here are some tips to help you remember:Develop a strategy for using business cards to actively promote your business .It may be as simple as deciding to give 5 or 10 cards away every day.
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by: D Kulkarni
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