Get Your Christmas Article Campaigns In High Gear
From an affiliate marketer's point-of-view
, it's the season to be writing as Christmas approaches. Article campaigns conducted through a quality content distribution service are essential for garnering holiday traffic. That means composing articles now to gain pre-sold traffic to your website in December.What's the best way to approach article campaigns at this time of year? The best way is to align your article topics with the season. For example, let's say you promote fine coffees and teas. Throughout the year, you write articles on different blends, where they originate.
However, now, with Christmas on the horizon, you change the focus of these articles. An article for Christmas may deal with the best teas to include in a holiday gift basket. An article may be about Christmas traditions in the top coffee growing regions of the world.
You want to focus your articles this way for two reasons. First, you get your readers' into the holiday mood. Your articles can spur them to start thinking about Christmas purchases for family and friends. Your goal is to encourage them to link from your Christmas-themed article to your website.
You're pre-selling them, via your articles, on the products you promote. You want them linking back to you and investigating the various affiliate products you're offering at Christmas. This is how article marketing builds your online sales.
The second reason to focus your articles on Christmas is to take advantage of keyword searches consumers employ. Think of how you search the web during the holiday season. When querying about gifts to buy, or holiday preparations to make, you use certain keyword phrases.
They typically include words such as "Christmas", "gifts", "holidays", "festive", and more of this type. You use these words in conjunction with other words as you search for information on food, drink, gift buying and such.
Therefore, your articles, on topics related to your affiliate products, must contain season appropriate words. Considering our coffee and tea example again, you add certain holiday words to tea and coffee phrases. Consequently a phrase in one of your articles may be, "The best Christmas tea blends contain intense flavorings." Another article may read, "Festive coffee gift baskets often include robust blends from Columbia."
Your goal is to show up on search engine results pages when consumers search for "Christmas tea blends" or "Festive coffee gift baskets." Think of different short and long-tail keyword phrases as you write your articles. Let your keyword appropriate Christmas articles be magnets that draw readers to you.
Of course, a successful article campaign involves planning. You must plan your writing, your article distribution, and the timing of that distribution. Planning helps you to write, and distribute effectively, excellent quality articles to your niche.
First, plan your writing by making a list of appropriate Christmas topics related to your affiliate products. Next, plan your research time to ensure you source useful, factual information for your readers. In addition, plan your actual writing time.
Writing is hard work. You need to set aside enough time to create quality articles rich with information. Don't rush your article writing; allow time for writing and rewriting.
Second, plan to look for the right type of service to get your articles to market this coming Christmas season. Look for a quality content distribution service that offers a comprehensive distribution list. A good service has business relationships with the best publishers on the Web.
Additionally, look for a service that offers live article review and personalized coaching from seasoned editors. Expert editors, who know what publishers want, are vital to helping you conduct successful article campaigns. You want an article review process that truly seeks to present your work in the best way to publishers.
The third thing to plan is the timing of your article distribution as the holiday season approaches. From now until December 25, you want your articles going out weekly. Therefore, choose a service that offers distribution on auto-pilot.
With this type of distribution, you submit your articles, and then pre-schedule their release dates. This article marketing automation ensures your articles are always reaching your niche, while you're busy doing other Christmas promotional activities.
It's also important that you choose a service that offers detailed distribution and exposure reports. This helps you track where your articles are going during the holiday season. They also allow you to see which articles are most popular. This knowledge helps you understand the kinds of articles people want to read during the lead up to Christmas.
Get your Christmas article campaigns in high gear this week. Do the necessary research, outlining, and writing and have a batch of articles ready for distribution. Choose a quality content distribution service to ensure your articles reach your target market. Then sit back, and let constant and ongoing distribution grow your website traffic for the holidays.
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