Five Basic Guidelines For Ecommerce Online Store
So, you have started your e-commerce online store & after all hard work looking forward to increase your revenue
. But have you asked this question to yourself? Why people will come to my site? What unique I"m offering other than my competitors? Is your site getting viewed by consumers? Why people just visiting but not buying anything from my site?The answers to the entire above question lies within your own. Check out below some points which might help you in finding the solution to above queries.
1. Make sure your homepage display all products with separate category with links, prices & images. You can show any special product which you are selling at low cost other than your competitor & highlighting them in big banners which will attract visitors if they came to your site.
2. Your product page should describe each & everything about that particular product such as specification, overview, reviews & other which are necessary. You should highlight the price of that product in big fonts & with some other colors other than your normal color on your site. Don"t forget to add "Add to Cart" or "Buy Now" button. Also, add social medial inks to that product page so that people can share your links with their peers who could turn into visiting your site which will increase your traffic & might be sales too.
3. Do check all your navigation links on your site are working perfectly or not. Having millions of products & billions of pages will give you at least several broken links which if got indexed will create bad impression on customer minds. There are several tools available online through which you can check your broken links.
4. Do provide something unique other than your competitors. Something unique could be anything from salient features, offers, price, deals, discounts etc. Customers will not buy from your site if they don"t find any reason as to why they should buy from your site.
5. Content is the king as everyone says, but in e-commerce site you"ll hardly find content because e-commerce is not something where people want to read about the company services but about the product. Also, it is not possible that you can find long content for every product but make sure to write content wherever it is possible with keyword rich.
Those above are some of the basic guidelines you must incorporate in your e-commerce site. In my next post, I"ll discuss with you about SEO & e-commerce.
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