Seo Is The Most Important Thing To Build An Online Presence
To succeed in marketing your business on the web
, it all begins with a unique, effective and "search engine friendly" website. Without these 3 elements, it will be very difficult for people to find you and your business online.Of all three factors though, the most important so that you can grow your business online is to make your website "search engine friendly" - and that all begins with search engine optimization or "SEO" for short.
Unfamiliar with SEO? The fact is, most of us have no idea how the search engines determine which websites rank at the top and which are totally ignored. So if you're not familiar with the way it all works, you are not alone!
Simply speaking, search engine optimization or SEO is the art and science of getting your website as easy to find by the search engines as possible. So when you're making it easy for the search engines to find you...of course your potential clients find you too.
SEO is arguably THE most crucial factor in terms of making a profitable and successful online presence because without it, regardless of how cool your website or how earth-shatteringly remarkable your service or product is, if no one can find you in Google, then its all for nothing.
How Does SEO Really Work?
Well let's say you're a dentist in San Mateo, California and you would like to grow your business. As a dentist, potential people trying to find your services may key in such words as "san francisco dentist" or other such terms into major search engines like Google, Yahoo and Bing.
In an ideal world, your website would appear on the 1st place ranking in Google for both of those "keywords" that your potential client has typed in. If your website appears on the first page of the Google search engine, your potential customers will be more likely to find you and find out about your dental services:
However if your business website is not appearing on the first page of search engine results, then potential customers are going elsewhere for their dental services. As a result, they will have a really difficult time finding your website and learning with regards to what you do. The truth of the matter is, the last time YOU did a search on Google for something, when did you ever go to the second page of search results? If you are like many individuals, probably very infrequently, if at all.
The objective then, is to get your site to the first page of Google. That is where all the traffic and money is because so few people search deeper than page 1.
Furthermore, the higher your business website shows up on page 1 the better. In addition, it has been shown that for people who are in search of local business services online, 61% of them make a buying decision on that search!
Now more than ever, it's very important for businesses to have excellent exposure on the search engines like Google, Bing and Yahoo.
The search engines, like Google look at both factors to find out which website they'll "serve up" when someone enters a keyword like "san francisco dentist", "toothache", "beanie baby" or "how to lose weight". Whenever a person enters any of these keywords to the search box, the search engine (and Google is best with this right now) combs the internet in a millionth of a second to serve up the webpage or website they consider is most relevant and authoritative for your search. This shows how you get to the top of the search engine results.
When you put together "relevance" with "authority", you have a magical formula for success with getting your website and your individual web pages to the first page of Google and the other search engines.
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