Evaluating The Response To Your Internet Marketing
Starting Internet marketing is only the first step in the game
. Sure it is a good idea to start some kind of Internet marketing campaign if your target customer are likely to use the net to look for or buy. But these marketing efforts may turn out to be a complete waste of time if you are not diligent about evaluating the response to your marketing.
This means each time you implement a change to your marketing strategy; you should evaluate the results of the change to determine whether or not it generated a greater profit for you. This is important because it can help you find out what is working and what is not working.
Evaluating the response of your Internet marketing can be done in a number of different ways. Customer surveys and embedded HTML code are two of the most used ways of understanding the effectiveness of a marketing campaign. Customer surveys can be as little or as big as you like depending on the amount of feedback you would like to get. However, one of the most effective ways to find out how well your different marketing tactics are working is to include a question asking the consumer where they first learned about your products or services.
This is important because if you find a great deal of your customers are learning about your products or services through a particular venue, it is a good indication this method of advertising is working quite well for you.
putting embedded code into your ads for the purpose of receiving feedback is also a great method of evaluating the response to your Internet marketing strategies. Advertisements can be coded so the business owner receives feedback each time an Internet user clicks through a particular advertisement.
This is useful for letting the business owner know which of his advertisements are attracting the most attention. If the business owner is using two different designs for his advertisements he may discover one design is attracting more attention than others and may make the decision to convert all of the advertisements to a more effective style.
Similarly, If you are running the same advertisement on several different websites you may find out you are getting more traffic from one website than others. you may also find out some websites are not attracting many visiters at all. This would give the business owner an indication of which advertisements to cancel and which ones to keep running.
Finally, the response to an Internet marketing campaign can be evaluated by carefully reviewing website traffic statistics after implementing changes to the marketing strategy. This information is useful. When an unusual spike in the amount of website traffic immediately after starting a marketing campaign can provide positive feedback. The change was well received by your customers.
While this method of evaluating the response to an Internet marketing campaign can be effective it is important to note implementing multiple changes at once will make it difficult to determine which changes were the most effective.
Therefore if you plan to use website traffic as feedback for how well your marketing strategy is working it is important to only implement one major change at a time so they can each be evaluated separately.
by: Mark Goodrich
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