Enterprises In Jiangsu And Zhejiang To Lead The Country's Valve Valve Industry
Recently, Vice Chairman of China Film Association as the Hainan Boao Forum for Asia
2009 Annual Meeting of the famous movie star Jackie Chan in "Creative Asia" sub-forum to speak, Jackie Chan that, Whatever you do, have to be creative, their own brands to succeed. If you are always behind with the others on their achievements can never be. We can not help but think that China's brand long way to go?Valve industry developed rapidly in China, Jiangsu and Zhejiang's valve industrial valve business to lead the whole country, the situation is as follows:
A National Pump mostly small and medium enterprises, corporate business background of more traditional workshop majority, the quality of personnel is not high, no complete brand concept, the lack of brand awareness own, can not form a brand.
Second, most of the main production and processing enterprises, which is known to provide OEM services, enterprise development stop at the orders received, but ignored the existence of this - its own product development company, the lack of adequate product awareness failed to form a brand product with its own characteristics.
Three companies in the business process, emphasizing how to develop the market blindly, failed to see changes in a seller's to buyer's market, long-term neglect of the most fundamental needs of our customers ignore the products to enhance their competitiveness.
Since reform and opening up since the pump and valve industry to achieve rapid development, valve market has great potential, but compared and foreign markets, our industry still lags behind the years, so many high-end technology products in the field, we The market has been occupied by foreign brands. Brand serious deficiencies, not only a generation or two generations can be done by, and will be a long process. Therefore, to accelerate the brand, and to enhance brand awareness, win the market with the brand, is the business relations.
How brands create, nurture and grow to the maintenance, innovative in order to show "brand" effect:
First of all, the product itself, to develop and improve product performance, from radically upgrade technology.
Second, improve internal management of the brand awareness, enhance brand services, brand building in the enterprise management system, so that the brand is no longer an executive branch, which became the core of the business tasks of top management, good brand awareness in the enterprise of publicity and good publicity to the external corporate brand concept.
In addition, the latest means of brand communication, brand operations to enhance the ability to establish a brand management strategy for its core business operation mode, to cultivate the idea of the latest brand marketing planning skills superb, brand operations combat skills, but also enterprises set up one of the essential elements of brand awareness.
In summary, the overall development of enterprise-level valve missing, the government, the community to give more guidance and support. China valve industry, power production from a large state-owned brand into a hard long way to go, only identify the limits of the breakthrough brand development in order to find a "creation of China's brand road," reshape China's valve industry economic growth. Yi Ru Chan said: only its own brand to be successful, can not be copied.
Enterprises In Jiangsu And Zhejiang To Lead The Country's Valve Valve Industry
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