Eben Pagan's 3 Simple Tips to Increase Conversions and Make More Money Online
Eben Pagan's 3 Simple Tips to Increase Conversions and Make More Money Online
Marketing is the ultimate leverage for any business and if you get it right, you can increase your sales exponentially.
Eben tells the story of a test that Ford did with an advertising campaign they ran. It turned out that people who saw their ads actually bought less Fords than the people that did not see the ad. This emphasizes the fact that your marketing can actually un-sell your customers.
We all tend to think that all marketing is "good marketing" but in reality a wrong marketing message can actually prevent people from buying your products. By simply improving your marketing messages, you can sell more without doing any more work or spending any more money.
Here are 3 easy tips that can instantly improve your conversions.
1. Create Products That Sell Themselves
Creating and selling products that people are really looking for and that they desperately want to buy is one of the keys to "making it" online. As long as you are trying to convince people to buy your product, then you are always going to struggle to make sales.
Make sure that your product titles clearly speak to what your prospects are looking for and create your products around this.
2. Think Like Your Prospect
Most internet marketers go into "marketing mode" when they start creating their salesletters and marketing material. If you are in marketing mode and you are trying to sell to people, you tend to become very ineffective at influencing and persuading people.
In the Guru Mastermind, Eben teaches the importance of learning how to think like your prospect. When you "get" your prospects and you really understand their needs and problems, you can create marketing material that converts like crazy. You simply need to demonstrate to your prospects that "I get you".
3. Eliminate Group-Thinking From Your Marketing
One of the biggest mistakes that most online marketers make is that they try and sell thousands of products to the masses. With this mentality, your marketing fails to communicate with real people.
Think of it this way. A company trying to sell a hundred ebooks a week to anyone willing to buy them versus Samantha helping a new friend Susan by giving her the advice she needs. In the end you are selling one product to one person and by being deeply personal you can dramatically increase your conversions and make more money.
In the Guru Home Study Course, Eben Pagan dedicates an entire module to conversions and covers every aspect of an online business through the eyes of conversions. It is the easiest way to leverage your sales and once you "get it" you can make a lot of money online, regardless of your niche.
TheGuru Home Study Course...
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