Do You Want Ideas For How To Blog To Market A Novel?
If you have written a non-fiction book, coming up with blog posts connected to your book should be relatively easy.
For example, if you wrote a book on cooking low-fat diets, you could post one low-fat recipe a day along with insider tips to ensure the recipe turns out well. Or if you wrote a book on new social media platforms, you could write each post about one new social media platform and probably never run out of new posts.
The challenge of writing ongoing book blog posts is relevant to fiction writers. If you've written a romance novel or a mystery novel, what are you going to write about in your blog posts?
With a little imagination (and you are a fiction writer, aren't you?) you can come up with interesting posts for your book's blog. Let's look at some examples:
You write a novel that takes place during the Vietnam War era. Because the Vietnam War plays an important role in the novel, you could write posts about historical events that took place during that era or historical events that led to that era. And you could write about the military today fighting in Iraq or Afghanistan and about military families back home. There's no need to mention your book in every post; the overall context of the blog is about your book.
Now let's stretch our imagination farther. You write a mystery novel about a series of medical-related murders. You could write posts about actual medical mysteries. You could also write posts about new hospital procedures that are being implemented to reduce medical-related deaths. And you could write posts telling the family of hospital patients what to look for in suspected medical malpractice.
What if you've written a children's picture book about family members learning to get along? Children are not going to read your blog and their parents aren't going to read your blog aloud to their children. You could write posts about parent-child issues; if you're not an expert, you can quote other experts. You could review other children's picture books on similar topics. You could write posts about children's literacy issues.
The truth is that you can cast your imagination net far and wide for subjects on which to blog. Just remember that every few posts you should mention your book in connection with that post. For example, if you were writing a post about children's literacy issues, you could mention that a specific second-grader in your book could read long words but not short words and that her teacher suspected dyslexia.
Or you could quote an entire (short) scene from your novel to illustrate a point you're making. And, yes, it's okay that people reading your blog may not know who the characters and situation are. If you choose an appropriate scene, most readers will be able to understand the context of the excerpt.
Fiction authors should use blogs to market books just as actively as non-fiction authors. Give your blog readers interesting and well-written posts, and they will read your blog and hopefully buy your book.
by: Phyllis Zimbler Miller
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