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Disney's princess line of merchandise keeps expanding, from dolls to watches to holiday-themed items

Disney's princess line of merchandise keeps expanding, from dolls to watches to holiday-themed items

As the holidays loom, parents find themselves wondering what to buy their children (leaving everything to Santa just doesn't seem to cut it)

. A major player in on Christmas lists, and on children's gift lists year round, has always been the Walt Disney company. For the little girls of the world, the Disney princess line is particularly appealing. It is also constantly expanding to include everything from Disney princess dolls to Disney princess watches.

The princesses of Disney include Ariel, the star of The Little Mermaid, Belle, from Beauty and the Beast, Aurora, from Sleeping Beauty, Jasmine from Aladdin, Tiana from the Princess and the Frog, and Pocahontas, Snow White, Cinderella and Mulan from their respective films.

Rapunzel, the long-haired fairy tale beauty, is set to debut as a Disney princess sometime this year.

Many of the Disney princess dolls are derived from classic characters - Cinderella, Snow White, and Aurora, for instance, are decades and decades old - while other characters, such as Tiana, are from films that are only a few years old. Ariel, Jasmine, Mulan, and Pocahontas teeter between classic and modern. Disney's princess line of merchandise keeps expanding, from dolls to watches to holiday-themed items


The Disney princess line came about in 2000 when an executive in the consumer department noticed a lack of princess products in Disney's market. Soon, Disney began releasing products featuring the princesses of several different popular films.

Initially, the product line of these princesses included Disney princess dolls, sing along videos, and apparel. However, after so much success, Disney began releasing Disney princess Christmas items, Disney princess watches, video games, movies, Disney princess Pez dispensers, board games, and even Disney princess bandages. All in all, there are said to be more than 25,000 products based on this franchise. It is hard to go into a toy store without finding several items that bear the likenesses of the Disney princesses.

The Disney princess line has also been featured on the Disney Cruise line as well as Disney on Ice. It remains a staple of the theme parks, as things like breakfast with the princesses and meet and greets are highly sought-after events. Girls over three can also get made into a princess at several of the parks.

While most Disney princess dolls and Disney princess watches are limited to the princesses officially in the franchise, sometimes characters such as Alice from Alice in Wonderland or Tinkerbell from Peter Pan are included in the merchandising.

The Disney princess line has merged two things little girls love: Disney items and royalty. This make Disney princess dolls, and Disney princess Christmas items ideal gifts for the daughter or niece in your life.

Disney's princess line of merchandise keeps expanding, from dolls to watches to holiday-themed items

By: Wayne Hemrick
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Disney's princess line of merchandise keeps expanding, from dolls to watches to holiday-themed items