Despite Frightful Economy, Consumers Eager To Celebrate Halloween
Although the economy continues to be top of mind
, consumers refuse to let financial woes keep them from getting into the Halloween spirit. In its second annual Halloween Shopping Survey* released today by Savers, Inc., the global thrift retailer, shoppers clearly indicated the importance of the holiday. To embrace the fun of Halloween, on average, this year a family of four expects to spend $300 to costume, decorate and otherwise celebrate the holiday. Rather than repurpose costumes from a previous year, 90 percent of adults are planning to create a brand new look this season, and another 81 percent will purchase new decorations for their home. However, shoppers are still looking to be savvy and cut costs wherever they can, and more than half (54 percent)of people planning to dress up this year will either combine new and secondhand items or make their costume by hand in order to create a unique look and get the best value for their Halloween budget.The Savers family of thrift stores offers the largest selection of new and used costumes, accessories, makeup and home decor of any retailer. With new costumes starting at $9.99, new seasonal accessories as low as $1.99 and aisles of gently worn merchandise at a fraction of the original price, Savers empowers shoppers to be resourceful and inventive in creating a Halloween costume that stands out from the crowd without breaking the bank. With everything under one roof and thousands of choices including ready-made costumes, themed accessories, vintage and retro wear, it's easy for Halloween shoppers to make one stop to create a great costume for every member of their family.
"Halloween is one of our biggest times of year at Savers, and it keeps getting bigger. In fact, over the last five years we've seen Halloween sales increase more than 35 percent. It's a holiday where you can escape from everyday worries, alter your ego and just have fun celebrating with friends and family. People love that," said Ken Alterman, President and CEO of Savers, Inc. "But we also know that everyday financial struggles are a real concern for many, and at Savers you don't have to spend a fortune to have a memorable Halloween."
Trends for Halloween 2011
Savers' annual "Halloween Shopping Survey" polled 1,000 adults about their Halloween shopping habits, popular costumes and trends for this year. Key findings from the survey include:
Planning Makes Perfect: On average, people dressing up for Halloween spend 61 days planning and preparing their costume. In fact, nearly two in ten (13 percent) will plan for Halloween a year or more before the big day. On the flip side, 20 percent of people wait until the very last minute to plan their costume, picking it out on the day of Halloween.
A Focus on Fido: Halloween isn't just for people, pets are actually the ones getting pampered the most. To outfit their four-legged family member in the perfect Halloween look, pet owners will spend $59 on average.
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