Definition Of Income Taxes Free Significant Guide
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Use them as scrap paper when you need to jot down a note, Instead of a napkin, use the back of your business card to write in your cell phone number. "This is my direct line," you might say, construction the prospect feel important and bringing about him or her a reason to keep your card.
Photos ("head shots") are typically included on business cards in "relationship" businesses such as real estate, counseling and public speaking. They give prospects a non-threatening way to begin getting acquainted with you, which is especially helpful if you're in a business that requires a great deal of trust or confidentiality. Additionally, a business card with your photo on it will help a new contact find you in a meeting. If you often make initial contact with someone on the phone or via email, sending them a card with your photo on it before you meet in person is a thoughtful gesture. A business card with a photo is also helpful if you have a unisex name (such as "Pat" or "Chris") or a name that would be completely unfamiliar to the recipient.
Check your sales agreement for instructions regarding logo placement on your business cards. Card associations, many banks and vendors have specific rules regarding the use of their logos. Additionally, be sure to include any logos (that you are entitled to use) that might lend further credibility to your business, such as from a trade association, chamber of commerce or Better Business Bureau.Keep a supply of business cards in your wallet, briefcase, car, computer bag and desk, and invest in a simple business card holder to protect the cards and keep them looking crisp and clean. If you conduct business in languages in addition to English, you might consider having your contact information printed on the back of your business card in these other languages. Or, you might add a line to your business card such as, "Se Habla Espanol."
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These days, a small business needs every ounce of marketing muscle they can get. Business cards are a perfect weapon for an entrepreneur to have in the trenches when competing for customers.You designed your business cards using all the right techniques and it looks incredible. Now that you've got the attention of the holder, are your words appealing to them?This is one often overlooked marketing essential: What your business card says.Take your business card out and have a good look at it. What words do you use to describe your business, your products or your services?The header or slogan should speak directly to your customer and distinguish your business from the rest. Remember your card will likely be on a bulletin board or in a rolodex with a few other competitors. This small bit of text could mean the difference between a new client or unseen revenue.
Give one to friends "Do you have my new card?"Keep a supply in a cardholder on your desk or at the front counter.Ask your spouse to always carry your cards, ready to deliver should they meet someone who might be interested in your product or service.Keep spare cards everywhere so you never have to grope for one, or worse yet, not find one and end up scribbling your name on the back of someone else's card.Put the info on your card in a sig file that automatically appears at the bottom of all your eMail. Get my article that show you how, step by step. MailTo:SIGFile@BigIdeasgroup.com.If anything on your card changes, bite the bullet, eat the expense, and pitch 'em.Your business card is more than a reference tool. It can be your biggest marketing advantage for people to remember you and forget your competition.card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. To make your little card stand out, try these other ideas.
If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse?Without a good filing system, the information on those cards is useless. So clean out your desk and develop a system for prioritizing, organizing, and following up with those contacts.High Tech or Old School?There are two choices for organizing business cards: * The traditional way of keeping them in a card file * The contemporary method of keeping contact info on a computer file.When you return from a networking meeting or trade show, before you do anything else, update your contacts. Rank the cards you've collected in order of importance before you put them away. Separate warm leads who are likely to bring you business, people with whom you definitely want to follow up, and whose information you want at your fingertips.
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