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Use them as scrap paper when you need to jot down a note, Instead of a napkin, use the back of your business card to write in your cell phone number. "This is my direct line," you might say, construction the prospect feel important and bringing about him or her a reason to keep your card.
The business card is actually functioning as a miniature billboard. There's no personal contact involved and the reader may have little (if any) knowledge of the featured business. Such a card needs to be colorful, easy to read, and very clear about the primary service and benefit of the business.On the other hand, if you're designing business cards that will primarily be given to existing customers or to colleagues, you don't need to waste precious space telling them whatyou do. They already know. Instead, they're probably more interested in expanded contact information (maybe after-hours customer support), additional store locations or complementary products.So - photos, logos and graphics need to be chosen according to the response you want from the typical person who'll receive your card. Does the photo, logo or graphic you have in mind help or hinder the purpose of your card? Will it be worth the space that it consumes on the card.
Give people a reason to have on to your card, Include something unique on the back of it-a calendar, a list of your services, important measurements, or anything and everything relevant to your industry. You ought to too print a coupon on it, and ask them to provide the card with their order, so yet again properties have a rationale to stay your card. For a good amount innovations of what to include, please see "Power Words for Business Cards".As a boom owner or manager, have business cards printed for all staff members, right ebbed to the least ranking person., The novelty of the cards for those who largely do not have them will entice employees to hand them out. At the same time, you will make them feel appreciated. Your workers are half of your network, so use this networks to generate business for your company.
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These days, a small business needs every ounce of marketing muscle they can get. Business cards are a perfect weapon for an entrepreneur to have in the trenches when competing for customers.You designed your business cards using all the right techniques and it looks incredible. Now that you've got the attention of the holder, are your words appealing to them?This is one often overlooked marketing essential: What your business card says.Take your business card out and have a good look at it. What words do you use to describe your business, your products or your services?The header or slogan should speak directly to your customer and distinguish your business from the rest. Remember your card will likely be on a bulletin board or in a rolodex with a few other competitors. This small bit of text could mean the difference between a new client or unseen revenue.
Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card.Here are 4 proven ways to supercharge your business card into a powerful business tool.1. Use the back of the card to include sales info. Good marketers know that customers need to be reminded at every opportunity how your product or service will help them. Even though business cards are small, you can still include some information on the back of the card that will remind customers how you are unique, better, and valuable. You could include a short bullet list of features and benefits. You could display some stats and figures, mention awards your product has won, or list a brief testimonial or two. Just a little bit of extra sales information can make a big difference in building relationships and encouraging sales.2. Use the back of the card as an appointment card. Dr.'s and dentists do this frequently. But other businesses can use the same concept.
This can include prospects, people you will refer to others, or wo will send referrals to you.Don't be afraid to throw away cards from people you will never contact or refer. You can file cold leads somewhere else or toss them into the trash.Know Your ABZ's...How you alphabetize and file your cards is up to you. Decide how you remember information best -- whether it's by company names, people's names, or by category. Perhaps you are better able to find information if it is organized by region or department. Then, alphabetize them appropriately.You might also file by date or by the event where you met the person. Just choose one way and stick to it. For instance, don't file some by last name and others by business name, or you'll never find what you're looking for in a pinch.Electronic = Portable and Duplicate.Storing contact information on the computer keeps your office neater and is one more step toward the paperless office.
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by: D Kulkarni
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