So the question your asking is: Why would a company want to buy debt leads
? The answer is simple, it provides a specific market to promote their services without having to cold call or use hard sell tactics. Companies dont have to use spammy techniques to generate debt leads in this case. The debt consolidation and credit counseling business is huge! The reason for this is because the average household in the U.S. has at least 30,000 dollars worth of debt. Almost all households in America don't have some sort of debt regardless of the type. Most families cannot afford to pay off their credit card balances each month and struggle to pay the minimum payments. In fact, 60 percent of households in the U.S. cannot pay off their balances every month. Try to take a guess at the amount of consumer debt in the U.S. today. I doubt you guessed its 3 trillion dollars! The field of debt consolidation and credit counseling is definitely one to get into.
Now the most expensive and time consuming activity for all companies is to advertise for their business. No marketing equals no income. Therefore it is important for companies that provide help, counseling and consolidation services, to make every effort to focus their marketing dollars in the areas that will give them the most return for their investment. And in this case it includes companies that sell debt leads. What is a debt lead you ask? It is a person who is currently overwhelmed with consumer debt and has requested information online or on the phone in order to find a solution to their debt issue. Hopefully this person will submit their information and request a follow up phone call or initial consultation with a credit counselor or debt consolidation company. Once the person requests information and leaves their own information which includes their name, address, phone number and so forth, and also the total amount of their secured and unsecured debt; the debt consolidating company or credit counseling company now has an official debt lead or in other words, a prospect for their company that could lead to a potential increase in their business.