Best Kept Secret To Making Money On The Net
Are you at your wits end? You've been at this internet marketing thing for months and you just aren't making the kind of money that you expected
. You're looking for that "Aha" moment when you finally get it but it just can't be found. Well get ready because you are about to learn the best kept secret to making money on the net and internet selling.
You probably already know this, but the very reason that makes internet marketing so attractive is the same reason that makes making money on the net selling anything so difficult. It is a huge market place and it doesn't cost much to get started. And guess what. That's no secret. Millions across the world are trying to do exactly what you are doing and the competition is absolutely fierce.
You're probably getting some traffic to your site if you've been doing any of the standard traffic generation strategies. The problem is turning those visitors into buyers. If you don't have Google analytics installed on your site that's the first thing you have to do. If you don't know where your visitors are going on your site, where they are coming from and how long they stay, it's going to be tough to figure out what to do. Google analytics is free and takes about two minutes to install. Get it if you don't have it. Oh, and that's not the big secret I was talking about.
The best kept secret of making money on the net isn't really a secret at all. It's a relationship that we experience every day but as soon as we sit down behind a computer we completely forget that it exists. It's called human interaction. That sale that you got was the result of a human hand, driven by directions from a human brain, to type in the credit card number to buy your product. That sale is more than just a line on a sales report. It represents a conscious human decision that your product filled a need and was worth the price.
Because there is no face to face contact maybe it's easy just to think about clicks and page views and not who's doing the clicking. We spend so much time optimizing the site and the traffic campaigns so they can be seen by machines that we forget we really want humans to be motivated to visit.
Each visitor is a potential customer and each customer is a potential future sale. So how do we "interact" with these visitors? How can you develop a trusting relationship? If you have the answer to that then you have differentiated yourself from 90% of the competition.
The secret is to give before you take. You need to understand your market and what they are concerned about and what they are thinking about. Once you have that, their first experience when they hit your page is you giving them a solution to their concerns. They don't care about you, they don't care about the name of your product they just want to know the answer to their search question. Give it to them then sell further down the page.
In fact offer them free information. If you sell dog supplies, how tough would it be to come up with a 4 page report on how to train your dog to stop barking? Make it a PDF and offer it as a free report. All they have to do is give you their name and email address. List building is critical.
So the secret to making money on the net is simply to remember that you are serving people. If they feel they are getting bad service, or as is more common, no service, they are gone and so is your opportunity.
by: Zornitza Pavlova-MacKinnon
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