Banner Ad Traffic | Research And Create Banner Ad, Contact Webmasters And Use Banner Exchange Networ
It's time to put on our Traffic Hats!
Traffic is the life blood of your business. In order to build a thriving online business it's essential that you get eyes on your site! Today's traffic tips are about on how research and create banner, contact webmasters and use banner exchange networks.
Before you get started, you need to know what kind of ad will convert well in your niche. You get a feel for this by visiting the top websites and seeing what kind of ads they have on their site. Some niches do better with an "in-your-face" kind of ad, while others do better with something more subtle. If you end up creating a banner ad that does not target the right group of people, you will have wasted your time and money.
The next step is creating your banner ad. You can create it yourself if you are good with graphics. If youre not, there are plenty of people you can hire to do the job for you.
A great place to find graphic artists is at Elance.com.
I also like Shelancers.com and WarriorForum.com as places to find talented and affordable designers.
You may want to have two separate banners created so that you can split test which banner ad performs the best.
The next thing youre going to do is find websites that are relevant to your website. If there are other ads on the site, the chances are good that the site owner will allow you to buy ad space too. Even if there are currently no ads on the site, you may still be able to negotiate.
After you send your money, your banner, and your URL to them, you should make sure they have placed the ad in a way that you expected. It helps for you to have some tracking on the link youve submitted so you can determine how much traffic you actually receive from that link.
Your hope is that you see a whole lot more of a return than you're paying. If youre not getting that much traffic you may want to discontinue your banner ad with that site.
In addition to contacting webmasters one by one, there are banner exchange networks available. Many of these have flat pricing rates, or youll pay by click or impression. These are often less targeted, so track your budget closely with ad exchange networks.
Some of these are free (if youll also put other people's banners on your own website) and others are paid. You can find these networks by searching for "banner exchange network" in the search engine.
One popular example is ExchangeAd.com.
Remember, action is everything! So ask yourself how you can implement this traffic tip into your business today in order to start driving targeted traffic back to YOUR web site.
Make it a great day!
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