B2b, Offline/online; Or B2p - The List Is Always #1

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Business-to-Business (otherwise known as B2B) lead generation involves bringing compatible companies together to do business

. The two companies become similar, when one needs the products or services owned or marketed by the other. This itself is more than enough to convey the fundamental truth about Business-to-Business lead generation. B2B sales play a pivotal role in the profitability of any business operation.

Obviously you would need spares from ancillary industries. No manufacturing company would make all that goes into a product and thus several parts are purchased from external resources. Establishing long term profitable business relationships with the suppliers of parts could spell success for you. In that way you can also get the parts tailor made to suit your purposes and the supplier will have a steady business opportunity. supposing you are one - you will be rewarded greatly if you establish long term relations with organizations that require the parts manufactured by you.

Today enterprises realize the power of Business-to-Business lead generation. It can be done in many ways, the traditional ones being telemarketing and direct mailing which have a limited use, the popular ones being advertisements in trade publications and trade show presentations.

Two companies in tune with each others operations usually form mutually beneficial partnerships in these trade shows. Excellent business leads could be generated with the help of a masterly presentation which not only provides important information but a pleasure to watch too. A lot depends on the overall organization of the trade show and it is not only dependent on the presentation quality. A badly organized trade show with hardly any crowd or the wrong crowd could result in complete waste of time and effort.

One of the cost-effective ways to reach out for B2B lead generation is promoting in trade magazines which reach most of the industry crowd. This can help you communicate your message to the right kind of people. In terms of reach and money spent, trade magazines are any day better than radio and newspapers.

For B2B lead generation, the internet with its immense reach offers an excellent possibility. One of the ways that this is done is a independent agency creates a website that is specifically targeted that will promote and/or advertise the business. These may also be combined with other websites for the promotion.

A consumer finds this website during a targeted search and completes a request form for more information about a specific product or service. Once the agency (or customer service if managed by the company itself)verifies the information sends the lead to th appropriate department.

This type of lead generation could work for just about any business. The companies that make the most use of it are: insurance, education institutions, office suppliers and furniture stores.

Direct marketing, search marketing and banner advertising are a few of the online tactics used for online lead generation. This is an area which is growing very fast, currently valued at .3 billion it is expected that in the year 2008 it will cross a billion dollars.

by: Jerry Gabbert

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