Australias Group Buying Sky-high Growth With Peeved Consumers
Australias group buying sky-high growth with peeved consumers
Australian online group buying market is likely to touch or surpass the mark of $400 million at the turn of 2012, said a leading information and communication technology analyst Telsyte.
During the first quarter, the revenue stood at $71 million and by next quarter of 2011 it went up to $123 million, the ICT analyst showed in its media release.
Total 2.6 million vouchers were sold in April through June with an average sale of 900,000 coupons registered and over 4,000 deals published per month.
Recreation, leisure, and household services are reported to be the popular categories on which consumers hanker for discounts.
The prospering discounts market where for example the enviable Groupon is celebrating astronomical 1,000 percent quarter-on-quarter growth cannot break out itself from the chain of complaints that are tied up in general to an industry in its introductory stage.
Telsyte boasts of titanic mechanism to aggregate thousands of deals from 50 sites in Australia to build market intelligence. Online group buying sites include Stardeals (Groupon), LivingSocial along with Jumponit, Scoopon, Cudo, Spreets, OurDeal, Ouffer, OfferMe, YellowPages, JigoCity, Deals.com (former Zoupon), Dupon, DealMe, Voucher.com, DealMonkey, DailyBonanza, Deal2Day, Zizzle, Grabone, Wimzy, Spurr, etc.
Group buying companies have to face the ire of discount seekers who whine on loss of money, non-delivery of buying value, problems in redemption and refunds, or misrepresentation of facts.
The department of justice registered complaints against a leading group buying company for its causing irritation to several deal holders including one who felt estranged upon reaching a fitness club that was overcrowded due to excessive uptake of vouchers.
The New Castle Herald reported several such anecdotes to bear out the version that online group buying sometimes become disgusting for bargain hunters in Australia.
Consumer Affairs Victoria has recorded 160 complaints against group buying companies until September as compared 22 registered in 2010, it noted.
Defending the officials of the group buying companies said grievances were part and parcel at introductory lifecycle. Since group buying sites are recent entrant in e-retail of Australian marketonline collective buying relies on prepayment model and thus comes into action once customers shell out money in advance before actually assuming ownership titlesthe complaints are unavoidable, they felt. With the trial-and-error phase to be over, they believed to wield full control over problematic issues.
Until then, do consumers continue to suffer, questioned an Aussie in a media report who called for an alternative model that guaranteed no loss (both financially and mentally) to consumers.
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http://www.dealaboo.com/australia
by: Dealaboo
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