Appliances To The Countryside, "direct" Is The Best

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A county in Jiangxi Yingtan Home Appliances City

, close to the "

Bringing home appliances "Haier BCD-196TEXZ logo Refrigerator , Priced as high as 2,399 yuan, 1,999 yuan higher than the Ministry of Commerce of the price ceiling is also higher than the 300. 13% of farmers receive subsidies, but also make up the difference than injustice. A similar situation like this, in many other places exist to varying degrees (24 February Shanghai Securities News - Countryside Home Appliances arbitrage selling price higher than the price ceiling level to level)

Some parts of the countryside home appliances, selling price higher than the Ministry of Commerce of the price ceiling, the culprit is the layers of subcontracting, layers of exploitation increases.

Countryside appliances although margins are not high, but the large number of market stability. Business engages in puerile, or make money. However, successful direct marketing business is not their own, with the sale of distribution rights for profit, first get the right agent provincial agency, paid its subcontractors to the municipal agency, municipal agency has adopted the same approach to sub-contract to the county paid agent. Each layer of subcontractors, are a sub-profits increase, "usury", when the appliance "down" to the peasants, the price is completely changed.
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Previously, once there are a number of countryside users cite the price of your home appliances through an online shop example. With

Changhong K258 Mobile For example, "home appliances to the countryside," the limit is 999 yuan, while Taobao query to the offer is between 480-780 yuan, 550 yuan can buy a whole new HSP is the K258. Several other appliances also made the same situation. Skyworth 26L16SW official website in the price of home appliances to the countryside is 1950 yuan (13% of state subsidies, consumers need spending 1,696 yuan), but there are merchants in Taobao announced price of 1799 yuan. "Skyworth 26L16SW published price 1950 yuan, while Taobao announced price 1799 yuan. No wonder many farmers on the rural areas the high price of home appliances enterprises questioned, and did not show its high purchasing enthusiasm.
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Home appliances to the countryside, the country thoroughly implement the scientific concept of development, an important measure to actively expand domestic demand, the purchasing power of farmers intended to activate and expand rural consumption, so that farmers receive direct benefit from. If, as listed above to place, as successful enterprises with layers of subcontractors, any of its layers of arbitrage, the result is even higher selling price than the price ceiling, farmers not only deprived of benefits, state subsidies to their 13% was taken away, home appliances to the countryside will be a dead end. Consecutive four-year plan to implement this policy, since a good start, a good step is very important. If I had Bianyang out of shape, there will be very difficult to promote in depth.

Want farmers to get affordable home appliances to the countryside, the most effective way to ensure that the quality should be based on strict implementation of the price ceiling, the implementation of the winner, who is distribution, Who takes responsibility, not despite it, as the construction industry as out layers of subcontractors, at every level increase "exploitation." Responsible for organization and implementation of this program the Ministry of Commerce, Treasury and other departments, should be made clear that any successful enterprise, in principle, have their own direct marketing may not be paid out layers of subcontractors overweight. Find a breakthrough price ceiling, take only successful enterprise is asked to terminate the contract by the successful tenderer to undertake the sanctions, so that layers of overweight subcontract, prices out of control soil loss of life. While also strengthening the supervision and tracking, in-depth views of first-line to listen to farmers. Identify problems in time, never let the countryside policy enforcement appliances aliasing, so that friends can not only enjoy 13% of farmers subsidies to rural areas can enjoy the reasonable price of home appliances.

Appliances To The Countryside, "direct" Is The Best

By: zzj89@foxmail.com

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