Appliance Industry: "to Jane" And "longevity" Of The Association - Vacuum

Recently, a "British Home Appliances Row of 'seniority'

, 71 years vacuum cleaner win "message has attracted many household electrical appliance enterprises eye: industrial empire, the United Kingdom, a 78-year-old retired civil servants over Archie? Cameron suddenly become the UK quasi-stars, exposure in The media soared.

Archie? Cameron and not much superior to others that he had been when the British standard star should thank his mother, then bought a vacuum cleaner with a 71, is the UK "seniority" longest

Home Appliances . British "Daily Mail" reported that Cameron used in the UK to see the longest home appliance rating of news, for their own use of a vacuum cleaner 71 years reported the names of other candidates home electrical appliances, including one with a 50-year

Refrigerator And a blow with a 40-year

Fans . 1936 years, Cameron's mother from a home where the sellers of small traders bought the station vacuum cleaner. This station by the then British vacuum cleaner

Project Produced by vacuum cleaner design is very simple, the main structure is a motor, a fan and a tube. This station has been very little vacuum cleaner broke down, but the original with a broken hand, Cameron was the suitcase of the tape down and put to the vacuum cleaner. So many years of use in the process, Cameron changed his only start button twice. Cameron so that "this station cleaner it must outlive me long."

This news on the Chinese household electrical appliance enterprises should be a very useful reference significance.

Said first product: the product design, quality, technology, timber should all be impressive, or it would not live long 71 years. The longevity of this vacuum cleaner is another important factor is designed "to the simple doctrine." To Jane, a lot less burdensome structure, but also to eliminate a lot of structure

Fitting Easy bad risks, but also reduces the

Consumption Who purchase cost. Well-known process of aesthetics in the United Kingdom, Sir Gombrich on a very high regard "to the simple" is to think a product does not stay the simple process than the decorative pattern applied to other more difficult. Industrial products to Jane seems to be a modern industrial

Arts Value. Contrast, many household electrical appliances in China dazzled with too many features and configuration, in addition to those non-essential client products to consumers to spend more, had not much value.

Say consumers: Cameron is a very good consumer, the first care products; second principle known product; third rational consumption, not blind comparisons, or that Taiwan's "old" and "simple" products has long been discarded.

But Cameron's becoming a good consumer, in addition to the third reason may be the British cultural consumption habits, the first two criteria, such as care products and products known principles, and fully benefit from this station cleaner " to the simple doctrine ", is because the product is too" to simply "not easily broken, so that mother and child are very precious Cameron the" obedient "products; also because the product is too" to Jane, "Cameron does not see the instructions also known product principle, eliminate the use of fault.

Contrast, China's household electrical appliances, functional range, a dense jargon instructions, parameters, leaving the country, a handful of people to feel dizzy, many consumers buy the product can not seriously look at the instructions, so as a result of improper use Product short-lived things occur.

III said the incident: Plan This event can be said that the British institutions extremely smart, just a message far greater than saving hundreds of billions of

Advertisement Fee. Jun do not know if the United States

TV station Broadcast a 30-second ad was the British electrical appliances spent 30 million dollars to broadcast to the UK in the global electrical products advertising how much money should the flowers? And this lovely Cameron and spent 71 years of antique vacuum cleaner incidents, the same short message to the whole world knows that the quality of the UK electrical products, "quite excellent." These had to admire the United Kingdom is the world's creative economy nose mother, had revenue of the British creative economy accounts for 8% of UK GDP and convincing.

Chinese appliance also good at marketing ideas and big-budget rally, scholars have drawn attention from the global market. But Cameron's 71 years of service event planning vacuum in such low-cost "to simply" destiny, should also be worthy of a Chinese home appliance marketing stone hills.

by: gaga

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